The importance of Social media increases every year. Nowadays not having a social media strategy means losing a great opportunity to deliver your message to your audience. It doesn’t cost that much and it has tremendous positive effects on your business. You can use different social platforms like Facebook, Instagram, Twitter, Pinterest for B2C interactions and Linkedin for B2B interactions.
Owned media includes all your digital assets like your website, your blog and company pages on social networks like Facebook or LinkedIn. These assets give unicity to your brand and combined with earned media will help you build your marketing strategy and achieve your goals.
Some say that paid social media ( Facebook ads, promoted posts) is the most efficient way to deliver your message. Having an optimized budget for paid media works faster than trying to drive organic traffic to your website and gets you good results.