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Migration of a Global Multistore
from Magento 1 to Magento 2

Sansha is a globally recognized company, specialized in the production and sales of professional dancewear.

In addition to their international chain of physical establishments, Sansha also owns a multistore of 13 online stores.

Our client had to migrate their online stores from Magento 1 to the new Magento 2 version in order to continue to benefit from support, obtain more functionality and improved look and feel of their online store.

Magento 2 Online Shop
Magento2, Symfony, Jquery, RabbitMQ, Elasticsearch, Redis

The Problem

The Need for a Webstore with a Modern Architecture

With the end of support for Magento 1, Sansha's management decided they needed a better alternative.

To comply with customer requirements, it was necessary to come up with a migration plan that involved keeping the store`s general look and feel, transferring the database completely, and developing three completely custom B2B stores, capable to manage massive product orders.

  • Scalable
  • Automated
  • Three B2B
    online stores
  • Ten B2C
    online stores

Our Customer

Passionate About Dance

From ballet to jazz, hip-hop, flamenco, or social dance, Sansha collaborates with renowned professionals for worldwide stages.

When they started back in 1982, they changed the history of dance shoes forever. Being a growth-oriented company, Sansha is focused on strengthening its brand identity online as well.

Therefore, their management had invested considerable amounts of time and resources in developing a large-scale infrastructure for their online stores.

Our solution

Migrating the Multistore to Magento 2

Given the circumstances, our team vetted Magento 2 as the right solution.

Our client already had a business plan that they wanted to implement.

We transferred the data for all 13 online stores to the new platform so that the customer would benefit from all the advantages Magento 2 has to offer, without affecting their day-to-day activities, during the entire period of the migration process.


The Making of a Modern and Scalable Online Store

The main objective of this project was to adapt the existing functionalities and modules to our client`s current needs.

It was necessary to integrate dozens of custom modules such as a B2B all-in-one management solution (QuickBooks Enterprise) to simplify order and inventory management.

Another objective was to create a scalable structure capable to support several groups of customers and facilitate the ordering process for users.

The new platform had to enable access to real-time information for Sansha`s support teams to improve customer communication.


The Ultimate eCommerce Experience

Before we began the migration process, as a first step we conducted thorough research on Sansha`s ideal buyer persona and complied an analysis of their direct competitors.

Based on the gathered information and the business plan provided by the client, we established the minimum requirements necessary for a successful webshop and then compared the data with the existing functionalities.

Given the size of the store, our approach was to treat the project as a completely new one rather than an upgrade to a new Magento version.

We had to migrate gradually each of the 13 stores.

Three of them have been customized to fit B2B segment requirements (for China, Europe, and North America) to support orders of up to 600 products simultaneously, with values of up to 100,000 Euros.

We implemented a total of 12 payment modules, 20 delivery modules and created over 60 other custom modules.

From a design perspective, we kept the color palette, some of the existing images and we made some improvements to the layout to give it a more modern feel whilst maintaining the brand`s familiarity, according to the client's wishes.

  • 11 months
  • 1 Web Designer
  • 4 Web Developers
  • 1 Project Manager

Dev Notes


To meet the customer's needs, we used the Magento2 platform. One of the most scalable eCommerce solutions at the moment, used by well-known brands such as Helly Hansen, Liverpool, Olympus, or Christian Louboutin.

We created over 60 extensions and invested over 6000 hours of custom development to deliver what our client wanted.

We also made a custom integration with QuickBooks Enterprise to automate inventories and orders.

Final result

  • A modern architecture platform
  • A scalable multistore that suits the client`s needs
  • 3 B2B oriented stores
  • 10 B2C online stores
  • Automatic invetory
  • Automatic integration of orders with Quickbooks Enterprise billing application
  • Significant speed improvement compared to Magento 1
  • Online orders have increased by at least 20%, within a year
  • Positive feedback from customers

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