Online Marketing

Digital Marketing Done Right

Before starting on any project, we begin with a well-documented Online Marketing Strategy, doing research, defining goals, and creating a plan. Choosing the right Digital Marketing channels is one of the most important steps we take, as that will maximize value by reaching the targeted customers. We continually track and collect reports on everything we do, as that helps us improve ROI with each marketing cycle.

Marketing Strategy(initial plan)

Any good Digital Marketing campaign requires careful planning. In order to set realistic goals, we have to study everything: your current website (design, content, SEO status), your social media presence, your online reviews. We need to research your competition, and we need to know your ambitions.

After thorough reviews, we need to set realistic KPIs and make sure that tools are setup to record progress. Once the actual process is started we try to stay flexible, and adapt our strategy based on actual results & metrics.

Content Marketing

“Content is king” it is a saying that goes around for more than 20 years and it couldn’t be more true. We help businesses expand their audience and identify, engage and make a bond with their customers. We will build your online reputation by creating quality content that will engage with your customers.

Our content writers take strategic approaches to create content that resonates with the targeted audience and follows SEO best practices.

  • Blogging
  • Content Campaign
  • Website Content
  • Improve Website Content
  • Ghost Writing
  • Info graphics
  • Guest Blogging
  • FAQs

Search Engine Optimization(Requires Marketing Strategy)

In today’s digital era, if your company’s website is not SEO optimized you are missing a huge opportunity to get noticed. Search Engine Optimization is a continuous investment, that brings incremental results - the longer you do it, the more efficient it gets over time.

At Royalsoft we spend a good amount of time doing analysis on what works best for your business. We develop a tailored strategy, focusing on niche phrases that bring in quality leads interested in your products/services.

Using only good SEO practices we optimize your code and we create quality content, targeted towards your ideal customer; in the end it’s not about getting unlimitted traffic, it’s about getting the right traffic to your website.

  • Keyword research
  • On site optimization
  • Content audit and recommendations
  • Link building audit and recommendations

Social Marketing

It is well known that social media plays an important role as an influential purchasing decision factor, so why not take advantage of this efficient marketing channel?

We offer Social Media Marketing Services that help your business increase brand awareness and promote products and services to your targeted audience. We take care of your social media presence and we create & manage social media campaigns specifically tailored to your business's goals.

Email Marketing

Even today, Email Marketing remains one of quickest and most cost efficient ways to generate new leads or reach your existing audience.

At Royalsoft we offer end-to-end Email Marketing services: we prepare the content, design and develop the templates, distribute the emails according to customer segments, and we analyze the results of each email marketing campaign, so we have a clear image about what works and what doesn’t. This way we make sure that your return on investment improves with each campaign.

Conversion Rate Optimization(Requires Marketing Strategy)

Websites are designed to convert visitors into customers. But the process of actually closing the sale, is often times overlooked by companies. Even a 1% increase in your conversion rate, can mean a significant increase in sales (e.g.: if your company has a 1% conversion rate, a 1% increase to your CR would essentially double your sales).

Conversion Rate Optimization is a process that requires careful planning and effort applied over a long period of time. With experience, in both Website Development and Digital Marketing, Royalsoft can improve your CRO through multiple tactics:

  • A/B or multivariate testing
  • Online surveys / Customer feedback
  • Customer journey analysis
  • Content optimization
  • Usability testing
  • Event-triggered or behavioural emails
  • Cart abandonment analysis / Abandonment email

Get in touch with us!

  • We’re ready to sign an NDA agreement.
  • We will respond to you within 24 hours.
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