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GreenSeas International -
Refreshing a Brand through Web Design
Our client, Green Seas International, was looking to give their website a makeover.
Aside from their website revamping, they also requested a brochure with a modern graphic design, adapted to their respective industry.
The Problem
An Old-fashioned Website Appearance
Given the fact that the last tweaks made to their website happened more than 10 years ago, our customer wanted to give their online identity a fresher look and feel. They needed a cohesive visual appearance to showcase the company`s services and values.
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Modern
Design -
Custom
Design -
Responsive
Design -
Professional
Online Identity -
Delivery
Module
Our Customer
GreenSeas International - 21 years in the maritime industry
Green Seas International is a shipbuilding and repair company that serves ports around the world with the main focus on harbors of Romania, Norway, and Iceland.
In recent years, they have invested in new production workshops and equipment to increase the quality and efficiency of the services they provide.
In the age of digitalization, the company wasn`t going to overlook investing in a consistent online presence.
Our solution
A Modern and Scalable Presentation Website – Our Solution
Based on their previous 12 years old website features and their current preferences in terms of color palettes and layouts, we concurred they needed a WordPress-built architecture, customized to support their vision and long-term scalability.
Objectives
A Modern, Easy-to-Manage Website
Our main goal was to create a modern and attractive website for our customer and their specific industry.
It had to have an impact and present the services and their business story.
In the end, the customer needed a modern online identity, built on an easy-to-manage platform.
Approach
Modern Industrial Design
Understanding the client's needs was the first step in developing the project.
We established together with the direction in terms of visual identity and then we proceeded to choose a suitable color palette. We kept some already existing elements and successfully integrated them into their new website design.
The implementation was done through a custom WordPress theme.
Once the web version was completed, the graphic design gave it an authentic look in line with the customer`s visual brand identity.
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2 months -
1 Web Designer -
1 Web Developer -
1 Project Manager
Dev Notes
Our colleague's contribution has been exceptional in creating a remarkable visual identity. We are satisfied that the result is in line with our customer`s expectations.
Creating a website for a B2B company involves certain aspects specific to this type of business. All the information must be clear and the website's general appearance should inspire professionalism and trustworthiness.
Just like my colleague Ionut said, the general look and feel of a website must inspire trustworthiness and professionalism. Therefore, a key component is the website copy. Online communication in the B2B sector is extremely specific and I am glad that I was able to highlight the services that GreenSeas has to offer.
Technologies
The most suitable approach was to combine our customer`s requirements with our web designer`s knowledge and vision. We chose to develop a website on the WordPress platform, mainly to enable element editing, without affecting page loading speed.
Final result
- A modern identity and online presence
- A well-optimized, responsive website
- An easy to manage WordPress website
- A modern brochure presentation in a printed version
- Positive feedback provided by our client's partners
In the age of digitalization, being present online is a must. I chose to work with a team of professionals who understood my vision and translated it perfectly into a modern website, which showcases our services and values.
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