Users enter your website but they don’t take the actions you’d like them to take such as subscribing to your newsletter, liking your social media profiles, and, most important, buying your product. That’s the easiest way to understand conversion rate optimization. It represents a strategy that will increase the number of users that take the desired actions when visiting your website.
The macro conversions are straight connected with the main goal you’ve set regarding your website visitors. In most cases that will resume to the actual purchase.
There are some smaller conversions that take place before the macro ones happen. They are called micro-conversions:
There are lots of reasons why your conversion rate is low. We’ve listed below the ones you should focus on. We can help you fix all the problems and improve your conversion rate.
As we mentioned in the previous section, there are some issues that keep your conversion rate down. Here are the most important tactics we’ll use to improve your conversion rate: