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SEO in a few words - On-page and Off-page

We are sure you’ve heard about SEO but maybe you don’t really know how it can bring value to your business. Search engine optimization (SEO) refers to a set of actions that will eventually help you rank higher in search engine result pages. It’s true that it takes time but the efforts are totally worth it.

Free SEO Audit
home services search-engine-optimization

White-Hat SEO practices, always up to date

Here at Royalsoft, we use a large scale of SEO good practices to help you get more online exposure and eventually more money. Developing your website architecture, on-site optimization, off-site optimization and creating quality content are all included in the SEO strategy we use to help your business.

On-site Optimization

On-page optimization includes HTML code, meta tags, keywords placement and keywords density. Here are some practical small tips regarding on-site optimization:

  • choose your keywords wisely
  • start title tag with your keyword
  • use H1 for your title and H2 for subheadings
  • keep a good density for your keyword

Off-site Optimization

Off-site SEO refers to a set of actions outside your website that combined with on-page SEO practices will help you achieve a better position in search engines. Off-site SEO includes things like Link Building and exposure on other channels.

Link Building is the process of getting relevant traffic to your website from high-quality links to build authority in Google.

Site Architecture

When you start developing a site from scratch the first thing you should do is to plan out site structure for the best SEO results. Having a good site architecture increases the chances that the users will spend enough time on your website and make them buy your products or use your services.

Other advantages of good site architecture:

  • improves UX
  • helps you rank higher in search engines
  • helps you get sitelinks from Google

Effective SEO techniques

There are a lot of actions you can take to improve your SEO score. We've listed below the most important ones.

  • create great content
  • work on your engagement to improve rankings
  • improve your site speed by optimizing pictures
  • build backlinks
  • add extra features to your content
  • define a well-planned architecture for your website
  • lower your bounce rate – improve landing pages
  • improve ux - increase time spent on page by users
  • make SEO about topics instead of keywords
  • reporting and analytics
  • establish trust- opt for a secured connection ( https )
  • fix 404 errors

Local SEO

This is the perfect tool for you in case your business addresses to a local audience. We can tailor a strategy to reach your local audience and engage with them.

Search Engine Optimization for your Website

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