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Conversion Rate


Users enter your website but they don’t take the actions you’d like them to take such as subscribing to your newsletter, liking your social media profiles, and, most important, buying your product. That’s the easiest way to understand conversion rate optimization. It represents a strategy that will increase the number of users that take the desired actions when visiting your website.


The macro conversions are straight connected with the main goal you’ve set regarding your website visitors. In most cases that will resume to the actual purchase.

  • buying a product from a website
  • buying/subscribing to a service
  • requesting a quote


There are some smaller conversions that take place before the macro ones happen. They are called micro-conversions:

  • signing up for the newsletter
  • creating an account
  • adding a product to cart/wishlist

Your conversion rate is not what you expected?

There are lots of reasons why your conversion rate is low. We’ve listed below the ones you should focus on. We can help you fix all the problems and improve your conversion rate.

  • Slow-loading website
  • Your content is not good enough
  • Your CTAs are poor
  • Your target audience is too wide
  • Poor SEO
  • Poor UX
  • The form on your website is too long
  • The user doesn't have trust in you

Tactics to improve conversion rate

As we mentioned in the previous section, there are some issues that keep your conversion rate down. Here are the most important tactics we’ll use to improve your conversion rate:

  • A/B or multivariate testing
  • Online surveys / Customer feedback
  • Customer journey analysis
  • Content optimization
  • Usability testing
  • Event-triggered or behavioral emails
  • Cart abandonment analysis / Abandonment email
  • Use Google Analytics

We use a large scale of tactics that will definitely improve your conversion rate and boost your ROI.