What is the difference between UI and UX design?

By: on May 24, 2019 Categories: Design

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First of all, what do UI and UX mean? Are they the same? If not, what is the difference between them and why are they important? We will try to answer these questions and provide valuable info that will help you understand the importance of UI UX design.

This guide is meant to help people understand the value that UI UX can bring to their business. You will find tips that could easily be implemented to your website and finally make your customer journey more pleasant, so they will eventually buy more of your products or sign up for your services.

Depending on your goals you should take care of some things, that initially may seem hard to understand or implement. I hope that after reading this guide you will understand these concepts easier.

What is UI?

User Interface (UI) represents the way through which a user interacts with a website or an app. It includes visual parts that the user ends up seeing such as colors, page layout, the arrangement of the elements.

UI is about how a website looks and it has the purpose of delivering a pleasant journey for the users visually speaking. Blended with the UX part, users are more likely to become customers and enjoy your products/services.

While UX takes care of how it works, UI takes care of visual designs, colors, and graphic design. It is important that you talk to your designer to make him understand what your brand identity is, and tailor together the best visual aspects for your business.

If people are not visually attracted by your website, they can bounce quickly, and lose them for good. According to Google, The bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. Combined with good UX,  efficient UI works like a magnet that keeps your online visitors on your website.

What is UX?

While User Interface is about looks, User Experience (UX) is about functionality. Poor UX undermines the impact of great UI and the other way around. They blend together in order to offer a great experience for users and convert them into customers.

You should work along with your designer and get into the mindset of a new user.

What do they expect to find on your website? How can you make the buying process smoother? What are the ways to get users to spend the right amount of time on your website so they can purchase your products, and facilitate the journey from point zero to the point when they press SEND Order? Think of it this way, your customer journey should be straight forward, as simple as possible, not a maze where they could get lost at any point.

Tips to improve your user experience

1. Keep your website’s navigation as simple as possible.

2. Don’t overcrowd it with unnecessary elements and irrelevant information.

3. Deliver great content, but stay away from blocks of text.

4. Don’t confuse your users by adding too many buttons.

5. Test it, again and again, to make sure everything works properly.

Conclusion

The fact is that good UI design  without good UX is useless. Your website may look nice, but if the functionalities are not in place how they should be, users will end up leaving your page without buying. You can find more details on how to optimize your checkout process.

Make sure that the web designer you choose to create your website understands your values and your goals, in order to correlate your website with your brand identity. The best test is to imagine you’re the user and put yourself in his shoes and always aim to improve your customer’s journey.

Thanks for reading this, and if you have any comments or suggestions don’t hesitate to share them with us at contact@royalsoft.eu.

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