Your website should always be a work in progress

By: on June 08, 2017 Categories: Blog

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Whether you’re a small business or a global corporation, a website is an essential business tool. A website that is proactively managed and updated will always contribute to business growth. So maintaining a strong online presence is very important.

Here are 5 things you should constantly monitor for continuously improving your website performance.

1.Content

A website’s content must provide the most clear and easy experience for the user , it has to offer actual data about your business/products that answers their question quickly and easily.

Out-of-date content, slow page loading and technical hitches will most probably make visitors click away.
Make sure you constantly update your website content.
If Google sees that content is being updated, it will visit a site more often, revising listings which is likely to improve both Google and page rankings.

2. Design

Inconsistencies in design lower the quality of the products and services you are providing. Font choices, coloring, spacing, heading sizes, design elements, photo choices, etc ,everything should be themed to make your design coherent between pages and on the same page.
Use small blocks of text for concise messaging.
Also make sure you display mobile friendly content for customers.

3. Customer/user behavior

Knowing how users behave on your website, helps you change your site accordingly. Google Analytics is a great way to monitor users behavior and it’s free!
Be sure to review your analytics at least once a month.

4. Enable sharing

Give your visitors the ability to share your content, and make it as easy as possible
Make Sure Social Sharing Buttons are very visible on your homepage and on individual pages, Include number of shares for each button, other users are more likely to share your content if they deem it popular.

5.Customer engagement

Always find new ways to connect with the customer, to create a bond , in the benefit of the collaboration.
Businesses have an opportunity to engage with the audience by promoting consistent and relevant communication throughout the customer experience.
Customer engagement is very efficient when it targets long-term interactions, encouraging customer loyalty and recommendation through word-of-mouth.

No matter your size, you can create a well-optimized, visible, and effective website.
Stay on top of trends, monitor your results, change your site accordingly, and all these steps will keep you ahead of the competition.

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