Google AdWords & Facebook Ads PPC campaigns

Pay Per Click advertising is one of the fastest routes to drive traffic to your website. Done right, it can generate immediate revenue being an important part of your sales funnel.

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Paid Advertising with measurable results

Paid Advertising represents a trending marketing method, that helps you get the traffic you want. In offline advertising, you pay to deliver your message through various channels. The same thing applies in online. There are various channels where you can place your ads: search engines like Google, Bing, social networks like Facebook, LinkedIn, Pinterest and websites.

Google Ads
Campaigns
Facebook Ads
Campaigns

Google Ads Campaigns

Google is one of the most used search engines. Ranking always first for most of the keywords is almost impossible, so Google Ads gives you the chance through their Search Ads Campaigns to stay on top for the keywords you want. You can choose from various types of campaigns, see them listed below.

Types of Google Ads campaigns

Search
Campaigns
Display
Campaigns
Shopping
Campaigns
Video
Campaigns
Retargeting

Google Ads Campaigns Essentials

Strategy and Management

We plan all the details regarding competitors, budget optimization, types of campaigns. We set goals and the main KPIs we need to track.

Keyword Research

Finding the right keywords is mandatory for a successful campaign. We use various tools to determine the most valuable keywords for your business. Finding the right keywords is mandatory for a successful campaign. We use various tools to determine the most valuable keywords for your business.

Landing page Optimization

If your landing page is relevant for the users, and its content matches your ads, you’ll be getting more conversions at a lower cost.

Creative Copy

Writing compelling, relevant copy for your ads has a great impact on your click-through rate. Our experienced copy-writers will create ad copies that will stand out from the rest.

Tracking and Measuring results

The main advantage of digital advertising is that you can track performance for your campaigns. You can track and measure results and this helps us to improve campaigns.

Google Ads Advantages

Here are some advantages of Google Ads campaigns. If you still don't know if they suit you, contact us to find out more information.

START GOOGLE ADS

Fast Results
Measurable Results
Increases Brand Awareness
The power of remarketing

Facebook Ads Campaigns

Running Facebook Ads is a good way to deliver your message to the right audience. As you may have heard, organic reach on Facebook is dropping. So, Facebook Ads will help you if you want to reach more people. Studies show that customers are more willing to buy from companies that advertise online.

Advertising on Facebook gives you the possibility to increase your brand awareness. You can find your perfect buyer through very detailed targeting.

Types of Facebook Ads Objectives

Awareness
Consideration
Conversion

Types of Facebook Ads Formats

Photo
Video
Slideshow
Carousel
Dynamic
Product Ads
Lead Form Ads

Facebook Ads Essentials

Strategy

Before starting your project, we make sure we completely understand your business and your expectations and make a bespoke plan in order to achieve results.

Set Goals

Defining goals and all the important KPIs we need to trace is mandatory for successful campaigns..

Set-up Tracking (PixEL)

We make sure Facebook Pixel is properly installed on your website, so we can track performance and create custom events.

Implementation

We follow the plan step by step, taking care of every detail. We create different ad sets and target people based on multiple criteria.

Crafting Ad copies

This part is very important and it can be decisive for your campaign’s success. We test and compare different ad-copies to determine which one is most likely to bring results.

Measuring results

Most customers may show interest in your ads but won’t buy at their first interaction. This is where retargeting steps in and remind them about you.

Retargeting

This part is very important and it can be decisive for your campaign’s success. We test and compare different ad-copies to determine which one is most likely to bring results.