{"id":384,"date":"2017-12-21T16:18:33","date_gmt":"2017-12-21T16:18:33","guid":{"rendered":"https:\/\/www.royalsoft.eu\/blog\/?p=384"},"modified":"2021-04-23T12:56:24","modified_gmt":"2021-04-23T12:56:24","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2017\/12\/ab-testing\/","title":{"rendered":"A simple guide for A\/B Testing"},"content":{"rendered":"

What is A\/B testing?<\/strong><\/h2>\n

A\/B testing will help you compare two versions of anything you want to tests, from website copy to sales emails or search ads and figure out which performs better. Also, it is the best way to observe your visitor behavior and increase conversion rate.<\/p>\n

You split your website traffic between the two versions and measure, at the same time, their performance, using metrics that you are interested in (conversion rate, call to action, sales, bounce rate, etc.).<\/p>\n

Well-planned A\/B testing can make a big difference in the effectiveness of your marketing strategy.<\/p>\n

How to plan an A\/B test? <\/strong><\/h2>\n

The first thing to do when planning an A\/B test is to decide what you want to test. You can run an on-site test or an off-site test.<\/p>\n

For an on-site test you can go through all the sales-related elements of your website, and then figure out which elements you want to test.<\/p>\n

With Off-site tests, you can test ads or sales emails. Testing ad copy to see which ad increases the converting rate can help you focus your advertising efforts and create successful campaigns.<\/p>\n

After a sufficient number of visitors and conversions, take a look over your analytics to see where you can begin optimizing. Look for pages with low conversion rates or high drop-off rates that can be improved.<\/p>\n

When starting an A\/B test you must give it time, as it is not an overnight project. Depending on your website\u2019s traffic, you can run tests for anywhere from a few days to a couple of weeks. And for more accurate results, you\u2019ll have to run one test at a time.<\/p>\n

What can you test?<\/strong><\/h2>\n

Basically, you can test any part of your marketing materials and campaigns: calls to action, body copy, headlines, images, newsletters, emails, landing pages, etc.<\/p>\n

But for a well-planned campaign, you should focus on the things that are most likely to have a big impact and bring noticeable results. On a website these things would be:<\/p>\n