{"id":361,"date":"2017-09-26T12:32:39","date_gmt":"2017-09-26T12:32:39","guid":{"rendered":"http:\/\/www.royalsoft.eu\/blog\/?p=361"},"modified":"2021-04-27T08:16:51","modified_gmt":"2021-04-27T08:16:51","slug":"8-tips-image-optimization","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2017\/09\/8-tips-image-optimization\/","title":{"rendered":"8 Tips for Image Optimization"},"content":{"rendered":"

Images are used as an important tool for engaging with your audience, image optimization will provide a good user experience and will help reduce site load time. Also, optimized images have more chances to rank higher in Google search.<\/p>\n

Almost all websites are graphics dependent and are using a lot of images, so leaving these images uncompressed and in the wrong format will dramatically influence page load times by slowing down your web.<\/p>\n

Here are 8 tips for image optimization:<\/p>\n

1. Use the right image format<\/strong><\/h2>\n

For image optimization the first thing to do is to choose the right image format. There are three file types that are mainly used: JPEG, GIF, and PNG.<\/p>\n

JPG<\/strong> is pretty much the standard format, which is often used. It\u2019s the best format for photographs or illustration images that contain lots of colors, shadows, gradients, and patterns. It allows you to save the image in high quality, low quality or anywhere in between.<\/p>\n

For eCommerce JPEGs are the best choice. They provide the best quality and the smallest file size.<\/p>\n

GIF <\/strong>format is used for simple art and animations. It supports transparent background, but is limited to only 256 colors and because of this you should never use it for product photos.<\/p>\n

Use GIFs for thumbnails, decorative images, company logos and various page elements of your website.<\/p>\n

PNG <\/strong>has very small file size and it is recommended for simple decorative images and images that have text in them, or if a transparent background is needed.<\/p>\n

Most image editing software can save images to any of the file types mentioned above.<\/p>\n

2. Reduce image size<\/strong><\/h2>\n

Reducing the image size is one of the most important step for image optimization. Image file size has a big impact on website loading speed <\/a> and we all know that most people have little patience when it comes to slow loading websites.<\/p>\n

If you have an eCommerce business it\u2019s critical to find a good balance between image quality and image file size when you save an image for your site.<\/p>\n

Depending on the program you are using or your preference, you can reduce image size:<\/p>\n