{"id":355,"date":"2017-08-29T13:55:58","date_gmt":"2017-08-29T13:55:58","guid":{"rendered":"http:\/\/www.royalsoft.eu\/blog\/?p=355"},"modified":"2021-04-23T12:56:52","modified_gmt":"2021-04-23T12:56:52","slug":"good-user-experience-ecommerce","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2017\/08\/good-user-experience-ecommerce\/","title":{"rendered":"10 essential parts of a good user experience for eCommerce"},"content":{"rendered":"

After you have opened your ecommerce business<\/a> you need to focus on constantly improving it. Along with your marketing campaigns and your SEO strategy you have to make sure you provide a good user experience for your customers.<\/p>\n

A good user experience increases the chances of conversions and by offering a pleasant experience throughout the whole process your customers are more likely to come back and also recommend your e-store to their friends and family.<\/p>\n

For a good UX for your ecommerce business the 10 essential parts to focus on are:<\/p>\n

1. Great visual design<\/strong><\/h2>\n

Walking into a physical store and seeing all the products nicely arranged and displayed by categories, colors, sizes, etc., helps you find more quickly what you are looking for and it creates an overall pleasant shopping experience. With an eCommerce store, the experience should be similar.<\/p>\n

Create a good visual experience for your customers by keeping a simple design with an organized display of products\/services, this will help to avoid any confusions about the products\/services you are selling.<\/p>\n

2. Home page <\/strong><\/h2>\n

The home page is your chance to create the first impression, it\u2019s the page that gets more traffic. Even though it is tempting to add on this page every detail about your business, products or services, it\u2019s not a good idea.<\/p>\n

You have to make a short and clear presentation about your products\/services that you are selling, you can add the latest products\/services you are launching, special offers, but don\u2019t overdo it, a cluttered and confusing website will most probably make the user click away.<\/p>\n

3. Product page<\/strong><\/h2>\n

To create a successful product page, you have to choose an appropriate way to showcase your products\/services, that catches attention and it\u2019s encouraging to go further and make a purchase.<\/p>\n

For every product add a useful description and details like size, color, instruction guide etc., also add quality photos that can be zoomed in and show as many details about the product as possible.<\/p>\n

It is very important to identify your out of stock items, to avoid situations in which customers order something you can\u2019t sell at that moment.<\/p>\n

You could also have a grid with all of the most popular products\/services or recommended products, add a section for ratings and reviews and your customers are going to see which of the items are the best.<\/p>\n

Add some call to action buttons for different actions, like \u201cAdd to Cart\u201d and \u201cProceed to Checkout\u201d. For a good user experience, use a clear message, consistent and highly visible.<\/p>\n

4. Navigation menu<\/strong><\/h2>\n

Navigation plays a big role in helping customers find what they need.<\/p>\n

The navigation type menu should be determined by the amount of content and it should be designed prominent with contrasting colors.<\/p>\n

The top menu should include a set of general product category labels, use single words that describe a broad range of products.<\/p>\n

Search function<\/em><\/strong><\/p>\n

The search function is an important tool for a smooth e-commerce website navigation, it helps customers quickly find a specific item that they are looking for.<\/p>\n

It should exist in the header, usually on the right side. If you have over 20 items within a category, it\u2019s recommended to use a faceted search.<\/p>\n

5. Mini shopping cart<\/strong><\/h2>\n

Having a mini shopping cart will help customers keep track of how much they spend and what they buy.<\/p>\n

It should be placed in the header on the right side and show total price and number of items in  the cart, and it also needs to have a link to the full cart page.<\/p>\n

6. Cart Page<\/strong><\/h2>\n

In the cart page, the customers make their final purchase decisions and they should be able to see all the details of his purchase.<\/p>\n

The cart page must contain:<\/p>\n