A landing page looks like a website but in fact, it works differently, a landing page should have a single action for users, that is call-to-action, they shouldn\u2019t have navigation or any other extra-links.<\/p>\n
A user\/potential customer lands on this page after they clicked on an ad (a banner, a pay-per-click) or from your promotional e-mails.<\/p>\n
By creating a landing page you have the opportunity to capture your visitor\u2019s attention and increase the conversion rate, this is why you have to pay a little extra attention, do not create a landing page just for the sake of having one.<\/p>\n
There are two types of landing pages:<\/p>\n
Click Through landing page<\/strong> They have the main goal to invite the user to click through to another page. It\u2019s mostly used in eCommerce as a marketing tool for \u201cwarming up\u201d the potential buyer by giving them enough information, getting them ready for purchasing whatever it is promoted.<\/p>\n Lead Generations landing pages<\/strong> Their purpose is to collect data from users and give something back for that data. They contain a form for the user to fill in, and they allow visitors to download your content offers (e-books Reports\/Whitepapers, newsletters, podcast, checklists, webinar registration, etc), or to sign up for things like contests, demos, free trials, coupons or discounts.<\/p>\n Title <\/strong>It\u2019s probably the most important part of a land page because it needs to grab user\u2019s attention and maintain their interest at the same time. It has to be clear and unique, to reflect the content of the page, and include your unique value proposition (UVP).<\/p>\n It is also very important for the title to match the sentence from the add so that the visitor get what they expect to see, otherwise it will be disappointing or confusing.<\/p>\n Include target keywords and be specific, because users search for specific things. And make sure that the keywords are separated by a pipe character (|) or hyphen (-). Also don\u2019t overuse them, limit to about 4 keywords.<\/p>\n Sub header <\/strong>It has to support the title, give additional information, and explain what your offer is about.<\/p>\n Captivating Design<\/strong><\/p>\n The design of a landing page doesn\u2019t only have to look good, it needs to have a strong visual hierarchy that will guide the visitor to where you what it to. The ultimate goal of a landing page is to make viewers click.<\/p>\n You should pay attention to colors, fonts, focal points and directional cues and make everything align conceptually with the subject and goal of the page. Also, photo, logo & button must match the add.<\/p>\n The design should be simple, clean and conceived in a way that it doesn\u2019t distract viewers\u2019 attention from the content of the landing page.<\/p>\n You can design your landing page from scratch, or use a professional landing page template.<\/p>\n Copy\/Offer<\/strong><\/p>\n The copy of your landing page should be short and with a very clear message and enough details about your offer. Avoid long texts, the visitor always expects to find out right away what is it all about.<\/p>\n The copy should revolve around the benefits and privileges that you are offering, explain that you are offering the best deal that is. Write it in a way that visitors feel you are talking to them personally, include the word \u201cyou\u201d as often as you can.<\/p>\n If you want to include pictures, which is recommended for a strong visual effect, make sure that they are relevant to your offer, and they help explain the benefits of the service\/products.<\/p>\n Avoid having multiple offers on a landing page, you want to keep your visitors focused on one thing at a time, build a new landing page for each marketing campaign.<\/p>\n At the end you can create a sense of urgency, but only after you are sure that you have a good value proposition and the offer is relevant, by adding a time limit you will make visitors decide quicker.<\/p>\n Include social sharing links to encourage your visitors to share your offer.<\/p>\nWhat are the must-haves of an optimized landing page?<\/strong><\/h2>\n