{"id":1434,"date":"2021-06-10T11:47:35","date_gmt":"2021-06-10T11:47:35","guid":{"rendered":"https:\/\/www.royalsoft.eu\/blog\/?p=1434"},"modified":"2021-06-11T08:23:31","modified_gmt":"2021-06-11T08:23:31","slug":"cum-ramai-pe-prima-pagina-pe-google","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2021\/06\/cum-ramai-pe-prima-pagina-pe-google\/","title":{"rendered":"Ai ajuns pe prima pagin\u0103 \u00een Google. Cum r\u0103m\u00e2i acolo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Probabil dac\u0103 ai ajuns s\u0103 cite\u0219ti acest articol, ai auzit de SEO \u0219i de valoarea pe care o poate aduce pentru afacerea ta online. Totu\u0219i, necesit\u0103 mult mai mult\u0103 r\u0103bdare \u0219i, \u00een func\u021bie de c\u00e2t de competitiv este domeniul, mai multe resurse financiare. \u00cens\u0103, dac\u0103 optimizarea are o strategie \u00een spate, toate aceste eforturi se vor transforma \u00eentr-un ROI pozitiv pentru businessul t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foarte mul\u021bi antreprenori vor rezultate imediate, de aceea se orienteaz\u0103 c\u0103tre Facebook Ads sau Google Ads. Doar c\u0103 \u0219i acolo costurile cresc din ce \u00een ce mai mult din cauza faptului c\u0103 spa\u021biul publicitar este acela\u0219i dar num\u0103rul advertiserilor cre\u0219te de la lun\u0103 la lun\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest articol, plec\u0103m de la premiza c\u0103 ai ales s\u0103 investe\u0219ti \u00een SEO \u0219i c\u0103 site-ul t\u0103u a ajuns pe prima pagin\u0103 \u00een Google pentru cuvintele cheie care te intereseaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103, este important s\u0103 faci tot ce e necesar pentru a r\u0103m\u00e2ne acolo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este algoritmul Google?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un urs panda \u0219i un pinguin intr\u0103 \u00eentr-un bar. A\u0219a ar putea \u00eencepe un banc pe care numai exper\u021bii SEO l-ar \u00een\u021belege imediat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e2n\u0103 \u00een prezent au fost numeroase update-uri la algoritmul Google, care \u00een termeni simpli reprezint\u0103 mecanismul care st\u0103 \u00een spatele clas\u0103rii paginilor web \u00een rezultatele c\u0103ut\u0103rilor pe motorul de c\u0103utare creat de Larry Page (ai zice c\u0103 a fost predestinat numele, nu-i a\u0219a?) \u0219i Sergey Brin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu o s\u0103 intr\u0103m prea mult \u00een detalii aici, pentru c\u0103 important pentru tine ca antreprenor e s\u0103 \u0219tii ce s\u0103 ceri de la o agen\u021bie SEO ca s\u0103 po\u021bi monitoriza progresul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum te pot afecta update-urile?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Update-urile au loc periodic \u0219i cele mai importante de p\u00e2n\u0103 acum au schimbat decisiv modul \u00een care se abordeaz\u0103 optimizarea site-urilor pentru Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu exist\u0103 o re\u021bet\u0103 clar\u0103 care \u00ee\u021bi garanteaz\u0103 c\u0103 pozi\u021biile site-ului t\u0103u nu vor fi afectate dup\u0103 un astfel de update. Exist\u0103 totu\u0219i ni\u0219te aspecte de care trebuie s\u0103 \u021bii cont, care cu siguran\u021b\u0103 vor aduce mult mai mult\u0103 stabilitate atunci c\u00e2nd Google se joac\u0103 la butoane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te po\u021bi informa despre update-uri de pe pagina oficial\u0103 de Twitter \u0219i po\u021bi consulta oric\u00e2nd <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/how-search-works\">documenta\u021bia oficial\u0103<\/a> pentru SEO direct de la Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum po\u021bi face fa\u021b\u0103 update-urilor Google?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O \u00eentrebare pe care mul\u021bi business-owneri o au pentru speciali\u0219tii SEO este <em>\u00cen c\u00e2t timp ajung pe prima pagin\u0103 \u00een Google? <\/em>La asta nu cred c\u0103 pot r\u0103spunde nici m\u0103car Danny Sullivan sau John Mueller.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/danny-sullivan-john-mueller-1024x538.jpg\" alt=\"SEO meme\" class=\"wp-image-1442\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/danny-sullivan-john-mueller-1024x538.jpg 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/danny-sullivan-john-mueller-300x158.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/danny-sullivan-john-mueller-768x403.jpg 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/danny-sullivan-john-mueller.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Foarte rar spre deloc, nu se \u00eentreab\u0103 \u0219i urm\u0103torul lucru. Ok, am ajuns pe prima pagin\u0103 pentru cuvintele cheie care m\u0103 intereseaz\u0103 \u0219i \u00eemi genereaz\u0103 leaduri sau v\u00e2nz\u0103ri, dar cum fac s\u0103 r\u0103m\u00e2n acolo pe termen lung?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0103i, r\u0103spunsul este pe c\u00e2t de simplu sun\u0103, pe at\u00e2t de complicat \u2013 <strong>Nu pune stop investi\u021biei consider\u00e2nd ca scopul a fost atins \u0219i c\u0103 nimeni nu te poate da jos<\/strong>. Ei bine, mai ales \u00eentr-un domeniu unde concuren\u021ba nu doarme niciodat\u0103, mereu se va g\u0103si un rival care s\u0103 simt\u0103 oportunitatea \u0219i s\u0103 \u00ee\u021bi ia locul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Iat\u0103 un checklist cu ac\u021biunile necesare pentru a face fa\u021b\u0103 oric\u0103rei schimb\u0103ri de algoritm Google.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Creeaz\u0103 constant con\u021binut bun. \u2013 dac\u0103 e bun pentru utilizator, cu siguran\u021b\u0103 e bun \u0219i pentru Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Continu\u0103 ac\u021biunile prin care ob\u021bii backlinkuri de calitate pentru site-ul t\u0103u. \u2013 aici nu ne referim la linkuri irelevante cump\u0103rate la saco\u0219\u0103 de la cine \u0219tie ce trader de advertoriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Nu folosi tactici black, grey sau orice alt\u0103 culoare \u00een afar\u0103 de alb. O s\u0103 enumer\u0103m pu\u021bin mai t\u00e2rziu o parte dintre ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Verific\u0103 atent partea tehnic\u0103 a site-ului \u0219i elimin\u0103 erorile de tip 404 care pot ap\u0103rea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Pune experien\u021ba utilizatorului pe primul plan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 \u00cembun\u0103t\u0103\u021be\u0219te permanent versiunea de mobil a site-ului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Verific\u0103 scorul \u00een Page Speed Insights \u0219i optimizeaz\u0103-\u021bi constant paginile, mai ales dac\u0103 ai un magazin online<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Nu te limita doar la SEO, \u00eencearc\u0103 s\u0103 construie\u0219ti un brand \u0219i s\u0103 trimi\u021bi semnale relevante din mai multe medii (Social Media, de exemplu)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 F\u0103 o analiz\u0103 complet\u0103 periodic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Actualizeaz\u0103 con\u021binutul mai vechi \u0219i f\u0103-l relevant pentru anul curent<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fere\u0219te-te de penaliz\u0103ri<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i am ajuns la partea mai pu\u021bin pl\u0103cut\u0103 \u2013 penaliz\u0103rile de la Google. Acestea vin, de cele mai multe ori, \u00een urma unor \u00eenc\u0103lc\u0103ri destul de grave ale politicilor Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste \u00eenc\u0103lc\u0103ri sunt f\u0103cute cu bun\u0103-\u0219tiin\u021b\u0103 de firme sau freelanceri care folosesc tehnici nu foarte ortodoxe, black-hat li se mai spune. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi crede la \u00eenceput c\u0103 totul e bine. Ai ajuns rapid pe prima pagin\u0103 \u00een Google (de\u0219i fie vorba \u00eentre noi nu mai e chiar at\u00e2t de u\u0219or). Apoi nici nu vei \u0219tii ce te-a lovit, va trebui s\u0103 dai site-ul \u00een urm\u0103rire general\u0103 pentru c\u0103 sunt toate \u0219ansele fie chiar de-indexat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/seo-website-1024x538.jpg\" alt=\"penalizari-google-page rankings\" class=\"wp-image-1439\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/seo-website-1024x538.jpg 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/seo-website-300x158.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/seo-website-768x403.jpg 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/06\/seo-website.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hai s\u0103 facem o list\u0103 cu principalele tehnici black-hat ca s\u0103 \u0219tii de ce s\u0103 te fere\u0219ti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Keyword Stuffing \u2013 sau supraoptimizarea con\u021binutului<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Texte sau Linkuri ascunse<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Redirect\u0103ri \u00een\u0219el\u0103toare<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Cloaking<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Manipularea Linkurilor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Folosirea fermelor de linkuri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Con\u021binutul duplicat<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u26d4 Folosirea PBN-urilor (private blog network)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Core Web Vitals<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Av\u00e2nd \u00een vedere c\u0103 Google <a href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\">pl\u0103nuie\u0219te s\u0103 includ\u0103<\/a> experien\u021ba pe pagin\u0103 pe lista de factori oficiali care influen\u021beaz\u0103 pozi\u021biile \u00een rezultatele c\u0103ut\u0103rilor, Core Web Vitals se va dovedi ceva de care trebui s\u0103 ai mare grij\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partea bun\u0103 e c\u0103 g\u0103se\u0219ti raportul \u00een Google Search Console. Partea mai pu\u021bin bun\u0103 e c\u0103 nu e foarte clar \u00eenc\u0103 ce optimiz\u0103ri sunt de f\u0103cut ca totul s\u0103 fie \u00een regul\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cei trei piloni ai CWV sunt:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ol class=\"wp-block-list\"><li><strong>Viteza de \u00eenc\u0103rcare<\/strong><\/li><li><strong>Interactivitatea<\/strong><\/li><li><strong>Stabilitatea Vizual\u0103<\/strong><\/li><\/ol>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pe ce te po\u021bi concentra \u00een acest moment \u0219i permanent de acum \u00eencolo este experien\u021ba utilizatorilor \u0219i optimizarea elementelor de pe pagini astfel \u00eenc\u00e2t s\u0103 ob\u021bii un scor c\u00e2t mai bun \u00een <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Page Speed Insights<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concluzii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen concluzie, nu opri prematur investi\u021bia \u00een <a href=\"https:\/\/www.royalsoft.eu\/ro\/servicii\/seo-constanta\">optimizarea site-ului <\/a>pentru motoarele de c\u0103utare \u0219i nu folosi tehnici interzise dac\u0103 vrei ca website-ul t\u0103u s\u0103 treac\u0103 cu bine peste update-urile pe care Google le are \u00een plan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pune experien\u021ba utilizatorului pe primul loc \u0219i \u00eembun\u0103t\u0103\u021be\u0219te permanent con\u021binutul pe care \u00eel publici pe website. Nu neglija varianta de mobil pentru c\u0103 o mare parte din trafic va veni de pe dispozitive mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i poate cel mai important, nu te \u00eencrede \u00een speciali\u0219ti care \u00ee\u021bi promit c\u0103 vei ob\u021bine rezultate rapide, mai ales dac\u0103 activezi \u00eentr-un domeniu competitiv. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probabil dac\u0103 ai ajuns s\u0103 cite\u0219ti acest articol, ai auzit de SEO \u0219i de valoarea pe care o poate aduce pentru afacerea ta online. Totu\u0219i, necesit\u0103 mult mai mult\u0103 r\u0103bdare \u0219i, \u00een func\u021bie de c\u00e2t de competitiv este domeniul, mai multe resurse financiare. \u00cens\u0103, dac\u0103 optimizarea are o strategie \u00een spate, toate aceste eforturi se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-1434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ai ajuns pe prima pagina in Google. Cum ramai acolo? | Royalsoft Blog<\/title>\n<meta name=\"description\" content=\"Ai ales s\u0103 investe\u0219ti \u00een SEO iar site-ul t\u0103u a ajuns pe prima pagin\u0103 \u00een Google? 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