{"id":1299,"date":"2021-04-22T13:49:42","date_gmt":"2021-04-22T13:49:42","guid":{"rendered":"https:\/\/www.royalsoft.eu\/blog\/?p=1299"},"modified":"2021-05-21T09:20:54","modified_gmt":"2021-05-21T09:20:54","slug":"afacerea-ta-are-nevoie-de-review-uri-de-la-clienti-cum-sa-le-obtii","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2021\/04\/afacerea-ta-are-nevoie-de-review-uri-de-la-clienti-cum-sa-le-obtii\/","title":{"rendered":"Afacerea ta are nevoie de review-uri de la clien\u021bi? | Cum s\u0103 le ob\u021bii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De c\u00e2te ori \u021bi s-a \u00eent\u00e2mplat s\u0103 fii interesat de un produs, dar s\u0103 nu ai certitudinea c\u0103 acesta ar func\u021biona a\u0219a cum trebuie?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen majoritatea cazurilor, \u00een aceste situa\u021bii tindem s\u0103 apel\u0103m la comunitate (fie ei prieteni sau chiar necunoscu\u021bi).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai exact, la experien\u021ba altor cump\u0103r\u0103tori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review-urile, studiile de caz, rating-urile, sunt materiale de referin\u021b\u0103 \u0219i reprezint\u0103 un factor care influen\u021beaz\u0103 decizia de cump\u0103rare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar c\u00e2t de importante sunt review-urile de la clien\u021bi pentru afacerea ta \u0219i mai ales, cum po\u021bi s\u0103 le ob\u021bii?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest articol, vei putea s\u0103 vezi exact cum s\u0103 folose\u0219ti recenziile clien\u021bilor t\u0103i ca parte din strategia de marketing,  pentru a-\u021bi imbun\u0103t\u0103\u021bi v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i, mai ales, ce metode po\u021bi s\u0103 aplici pentru a le genera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce orice afacere are nevoie de review-uri de la clien\u021bi?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conform unui studiu <a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-testimonials\/\">BigCommerce<\/a>, 92% dintre cump\u0103r\u0103tori citesc review-uri \u00eenainte de a face o achizi\u021bie iar 72% dintre ei spun c\u0103 recenziile pozitive le cre\u0219te \u00eencrederea \u00eentr-o companie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prezent ai o mul\u021bime de oportunit\u0103\u021bi \u0219i canale de promovare din care po\u021bi s\u0103 alegi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O variant\u0103 ar fi marketingul prin con\u021binut care implic\u0103 mult timp \u0219i efort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau, publicitatea pl\u0103tit\u0103, care necesit\u0103 mai pu\u021bin timp pentru a c\u00e2\u0219tiga trafic, dar poate fi costisitoare, deci nu tocmai la \u00eendem\u00e2n\u0103 pentru majoritatea afacerilor mici \u0219i a start-up-urilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103, una dintre cele mai bune alternative este s\u0103 \u00ee\u021bi transformi clien\u021bii \u00een ambasadori ai produselor\/serviciilor tale.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/88-din-cumparatori-au-incredere-in-review-uri-de-la-clienti.jpg\" alt=\"\" data-id=\"1302\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/88-din-cumparatori-au-incredere-in-review-uri-de-la-clienti.jpg\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1302\" class=\"wp-image-1302\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/88-din-cumparatori-au-incredere-in-review-uri-de-la-clienti.jpg 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/88-din-cumparatori-au-incredere-in-review-uri-de-la-clienti-300x251.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/88-din-cumparatori-au-incredere-in-review-uri-de-la-clienti-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eficien\u021ba review-urilor de la clien\u021bi vine tocmai din faptul c\u0103 \u00een majoritatea cazurilor nu trebuie s\u0103 le sco\u021bi \u00een cale poten\u021bialilor t\u0103i cump\u0103r\u0103tori. Ace\u0219tia le caut\u0103 deja \u00een mod activ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd oferi un produs de calitate, sau o solu\u021bie inovatoare la o problem\u0103 complex\u0103,&nbsp; clien\u021bii t\u0103i pot vorbi \u00een favoarea produsului t\u0103u iar astfel te ajut\u0103 s\u0103:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Cre\u0219ti credibilitatea afacerii <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii au acces foarte u\u0219or la o mul\u021bime de informa\u021bii care s\u0103 \u00eei ajute cu decizia de cump\u0103rare.&nbsp; Pentru a se interesa despre reputa\u021bia afacerii tale, e suficient s\u0103 deschid\u0103 telefonul \u0219i s\u0103 te caute pe Facebook sau pe Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin urmare, e important s\u0103 te asiguri ca produsele\/serviciile pe care le oferi au suficiente testimoniale care pot fi vizualizate fie pe site-ul t\u0103u, pe Social Media \u0219i Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Atragi clien\u021bi noi<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Faptul c\u0103 pui la dispozi\u021bia publicului \u00een mod transparent, orice fel de testimonial despre calitatea produselor\/serviciilor tale este un mod \u00een care transformi \u00eencrederea pe care clien\u021bii o acord\u0103 afacerii tale, \u00eentr-un ROI m\u0103surabil.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Ai acces la date despre a\u0219tept\u0103rile clien\u021bilor<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Din con\u021binutul recenziilor, fie ele negative sau pozitive, \u00ee\u021bi po\u021bi construi o viziune clar\u0103 asupra aspectelor care func\u021bioneaz\u0103 sau a lucurilor care trebuie \u00eembun\u0103t\u0103\u021bite.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonialele \u00ee\u021bi ofer\u0103 o super-putere. \u0218i anume, aceea de a citi g\u00e2nduri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi afla ceea ce \u00ee\u0219i doresc clien\u021bii t\u0103i citind review-urile lor iar astfel vei avea posibilitatea s\u0103 le livrezi produse\/servicii pe m\u0103sura a\u0219tept\u0103rilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum ob\u021bii review-uri de la clien\u021bi?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pe modelul marilor corpora\u021bii, \u0219i tu po\u021bi crea un proces prin care s\u0103 generezi \u0219i s\u0103 gestionezi testimonialele clien\u021bilor pentru afacerea ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 num\u0103rului mare de clien\u021bi, marile companii au departamente specializate care se ocup\u0103 de recrutarea clien\u021bilor existen\u021bi \u0219i includerea lor \u00eentr-un program de referin\u021be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primul pas pe care \u00eel fac managerii de referin\u021be clien\u021bi este s\u0103 afle dac\u0103 un client este mul\u021bumit de achizi\u021bia pe care a f\u0103cut-o, iar dac\u0103 r\u0103spunsul este da, ace\u0219tia primesc o invita\u021bie pentru a participa \u00een diverse activit\u0103\u021bi de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, publicarea unui citat, a unei pove\u0219ti de succes, participarea &nbsp;\u00eentr-un testimonial video, participarea ca speaker la o conferin\u021b\u0103 sau chiar organizarea unei \u00eent\u00e2lniri telefonice pentru a discuta 1:1 cu un poten\u021bial client al companiei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de e-mailurile automate prin care se cer testimoniale, un program de referin\u021be denot\u0103 mai mult\u0103 implicare personal\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul t\u0103u, ce po\u021bi face este s\u0103 implementezi o structur\u0103 similar\u0103 pentru modul \u00een care \u00ee\u021bi abordezi clien\u021bii pentru un review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primul lucru pe care vrei s\u0103 il faci, este s\u0103 confirmi c\u0103 ai un client mul\u021bumit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apoi s\u0103 \u00eei oferi &nbsp;mijloacele necesare prin care s\u0103 \u00ee\u0219i poat\u0103 exprima opinia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Asigur\u0103-te c\u0103 e\u0219ti prezent pe platformele importante<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afl\u0103 unde obi\u0219nuiesc poten\u021bialii t\u0103i cump\u0103r\u0103tori s\u0103 caute recenzii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai un magazin online, asigur\u0103-te c\u0103 ai o sec\u021biune de review-uri pe Facebook \u0219i ofer\u0103-le clien\u021bilor posibilitatea de a l\u0103sa comentarii pe pagina de produse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen situa\u021bia \u00een care vrei s\u0103-\u021bi <a href=\"https:\/\/www.royalsoft.eu\/blog\/2021\/02\/promovare-online-pentru-afaceri-locale-cum-faci-asta-eficient-2021\/\">promovezi<\/a> afacerea cu specific local, pe l\u00e2ng\u0103 pagina de Facebook, listeaz\u0103-\u021bi compania pe Tripadvisor &nbsp;\u0219i pe Google Maps.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/90-dintre-utilizatori-consulta-review-uri.jpg\" alt=\"\" data-id=\"1303\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/90-dintre-utilizatori-consulta-review-uri.jpg\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1303\" class=\"wp-image-1303\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/90-dintre-utilizatori-consulta-review-uri.jpg 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/90-dintre-utilizatori-consulta-review-uri-300x251.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/90-dintre-utilizatori-consulta-review-uri-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google include \u00een algoritmul s\u0103u recenziile clien\u021bilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O afacere local\u0103 poate avea un ranking mai bun \u00een func\u021bie de cantitatea \u0219i calitatea recenziilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum po\u021bi lua mai multe review-uri de la clien\u021bi pe Google?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a putea lua review-uri pe Google ai nevoie de un cont de Google (Google Account), de un profil de business care apare pe Google Maps \u0219i de un cont de Google My Business care te va ajuta at\u00e2t s\u0103 gestionezi c\u00e2t \u0219i s\u0103 generezi review-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prin GMB po\u021bi crea un URL direct c\u0103tre pagina de recenzii astfel:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logheaz\u0103-te \u00een contul de Google My Business<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecteaz\u0103 <strong>Home<\/strong> din meniu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click pe<strong> Get more reviews<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/get-more-reviews-link.jpg\" alt=\"genereaza link pentru cererea de review-uri\n\" class=\"wp-image-1306\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/get-more-reviews-link.jpg 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/get-more-reviews-link-300x251.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/get-more-reviews-link-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Copiaz\u0103 URL-ul \u0219i trimite-l clien\u021bilor t\u0103i \u00eentr-un e-mail sau \u00eentr-un mesaj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cere-review-uri-prin-google-my-business-.jpg\" alt=\"genereaza URL pentru review-uri clienti\" class=\"wp-image-1307\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cere-review-uri-prin-google-my-business-.jpg 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cere-review-uri-prin-google-my-business--300x251.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cere-review-uri-prin-google-my-business--768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd clien\u021bii t\u0103i vor da click pe link, li se va deschide o caset\u0103 special\u0103 \u00een care pot l\u0103sa o recenzie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cere feedback direct de la clien\u021bii t\u0103i<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arat\u0103-le c\u0103 \u00ee\u021bi pas\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cer\u00e2ndu-le p\u0103rerea po\u021bi face mai mult dec\u00e2t s\u0103 ob\u021bii noi lead-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consolidezi rela\u021bia cu clientul care tocmai a cump\u0103rat ceva. Dac\u0103 \u00eei ceri un feedback, \u00eei demonstrezi c\u0103 \u00ee\u021bi pas\u0103 de ceea ce crede \u0219i c\u0103 vrei s\u0103 aib\u0103 cea mai bun\u0103 experien\u021b\u0103 posibil\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofer\u0103-le un mic sondaj de opinie (3-5 \u00eentreb\u0103ri) pe site-ul t\u0103u despre experien\u021ba lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trimte-le un e-mail prin care s\u0103 \u00eei \u00eentrebi ce anume le-a pl\u0103cut, sau nu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunde cu solu\u021bii la feedback-ul nefavorabil. \u0218i cere aprobarea lor de a publica feedback-ul de apreciere sub forma unui citat pe site-ul t\u0103u sau pe social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">O alt\u0103 op\u021biune este s\u0103 folose\u0219ti un <strong>formular de feedback<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fii proactiv \u0219i colecteaz\u0103 informa\u021bii relevante de la clien\u021bi existen\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform studiului GPeC pentru eCommerce 2021, ceea ce caut\u0103 utilizatorii&nbsp; \u00een review-uri sunt urm\u0103toarele:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; calitatea\/ conformitatea produselor\/serviciilor (50%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; tactul \u00een a r\u0103spunde review-urilor negative (47%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; comentarii care justific\u0103 scorul acordat unui produs (39%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; informa\u021bii despre livrare (36 %)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folosind un formular de feedback po\u021bi aduna informa\u021bii valoroase de la clien\u021bii t\u0103i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le po\u021bi utiliza ulterior <strong>cu acordul lor<\/strong>, pe site-ul t\u0103u sau \u00een materialele pentru Social Media, sub form\u0103 de testimoniale (customer quotes).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00centreb\u0103ri care genereaz\u0103 feedback<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opiniile clien\u021bilor te pot ajuta \u00eembun\u0103t\u0103\u021be\u0219ti diverse aspecte ale afacerii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, atunci c\u00e2nd le ceri p\u0103rerea cump\u0103r\u0103torilor, po\u021bi stabili o rela\u021bie mai bun\u0103 cu ei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen func\u021bie de subiectul pentru care ai nevoie de feedback, po\u021bi folosi diferite tipuri de \u00eentreb\u0103ri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fie c\u0103 sunt \u00eentreb\u0103ri punctuale sau au un final deschis, este recomandat s\u0103 p\u0103strezi un ton prietenos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascult\u0103-le povestea cu aten\u021bie \u0219i \u00eencurajeaz\u0103-i s\u0103 \u00ee\u021bi ofere detalii.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00centreab\u0103-i despre produsul\/serviciile tale<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Cum te-a ajutat produsul X?<\/li><li>Care crezi c\u0103 este punctul forte al produsului X?<\/li><li>Ce s-a schimbat de c\u00e2nd ai \u00eenceput s\u0103 folose\u0219ti produsul X?<\/li><li>Ce anume poate fi \u00eembun\u0103t\u0103\u021bit?<\/li><li>Ce te-a convins s\u0103 cumperi de la noi? Ce alte op\u021biuni ai luat \u00een considerare?<\/li><li>De ce ai ezitat s\u0103 cumperi produsul X? <\/li><li>Cum ai descrie experien\u021ba ta de cump\u0103rare?<\/li><li>Cum apreciezi valoarea \u00een raport cu pre\u021bul?<\/li><li>Ai cump\u0103ra din nou produsul X?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00centreab\u0103-i despre procesul de comand\u0103 \u0219i livrare<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Pe o scar\u0103 de la 1-5, c\u00e2t de intuitiv \u021bi s-a p\u0103rut procesul de comand\u0103?<\/li><li>Ai primit comanda \u00een timp util?<\/li><li>C\u00e2t de mul\u021bumit e\u0219ti de calitatea livr\u0103rii?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-1024x658.jpg\" alt=\"feedback de la clienti\" class=\"wp-image-1311\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-1024x658.jpg 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-300x193.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-768x494.jpg 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-1536x987.jpg 1536w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/testimoniale-2048x1317.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00centreab\u0103-i despre experien\u021ba lor pe site<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Ai g\u0103sit informa\u021biile de are aveai nevoie?<\/li><li>Ce \u021bi-a pl\u0103cut pe la website-ul nostru?<\/li><li>Ce am putea s\u0103 \u00eembun\u0103t\u0103\u021bim?<\/li><li>Ce alte informa\u021bii ai vrea s\u0103 g\u0103se\u0219ti pe site?<\/li><li>Ce not\u0103 ai da site-ului pe o scar\u0103 de la 1-5?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00centreab\u0103-i despre serviciul clien\u021bi<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Ai primit un r\u0103spuns satisf\u0103c\u0103tor la \u00eentreb\u0103rile tale?<\/li><li>C\u00e2t de repede \u021bi-au r\u0103spuns colegii din echipa de suport?<\/li><li>Pe o scar\u0103 de la 1-10 c\u00e2t de mul\u021bumit e\u0219ti de interven\u021bia personalului de asisten\u021b\u0103?<\/li><li>Cum \u00ee\u021bi putem \u00eembun\u0103t\u0103\u021bi experien\u021ba?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00centreab\u0103 despre percep\u021bia lor asupra afacerii tale<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Cum ai aflat de noi?<\/li><li>De ce ai ales s\u0103 lucrezi cu noi?<\/li><li>C\u00e2t de utile \u021bi se par informa\u021biile de pe paginile noastre de Social Media?<\/li><li>Descrie serviciile noastre \u00eentr-un cuv\u00e2nt.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103 un formular online (ex. Google Forms) \u0219i trimite-i clientului link-ul prin e-mail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ofer\u0103-le ceva \u00een schimb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru unii cump\u0103r\u0103tori, un stimulent (incentive) ar fi suficient pentru a-i convinge s\u0103 scrie un review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi s\u0103 le oferi un discount, un voucher sau puncte bonus la urm\u0103toarea comand\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum integrezi review-urile de la clien\u021bi \u00een strategia ta de marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii sunt sceptici cu privire la informa\u021biile pe care companiile le ofer\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre motive este faptul c\u0103 \u0219tiu c\u0103 scopul lor final este s\u0103 le v\u00e2nd\u0103 ceva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review-urile de la clien\u021bi pe de alt\u0103 parte, sunt p\u0103reri impar\u021biale sau recomand\u0103ri scrise de persoane cu care se pot identifica \u0219i prin urmare, sunt mult mai de \u00eencredere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea \u00eei ajut\u0103 cu luarea unei decizii. Elimin\u0103 o parte din barierele pe care le-ar putea avea un client \u00een efectuarea unei achizi\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce ai adunat c\u00e2teva review-uri de la clien\u021bii t\u0103i, po\u021bi \u00eencepe s\u0103 te ,,lauzi\u2019\u2019 cu ele \u0219i s\u0103 le folose\u0219ti constructiv \u00een <a href=\"https:\/\/www.royalsoft.eu\/ro\/servicii\/strategie-marketing-online\">strategia de marketing online<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cum? Adaug\u0103-le acolo unde conteaz\u0103 \u0219i anume:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pe homepage-ul site-ului &nbsp;t\u0103u \u0219i pe landing page-uri.<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Include citate de referin\u021b\u0103 relevante de la clien\u021bi \u00eentr-o sec\u021biune special\u0103 sau widget-uri speciale pentru review-uri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel \u00ee\u021bi po\u021bi \u00eembun\u0103t\u0103\u021bi \u0219i frecven\u021ba cu care paginile tale apar \u00een rezultatele c\u0103ut\u0103riilor organice.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pe pagina cu pre\u021burile<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a justifica costul produselor sau serviciilor pe care le oferi, afi\u0219eaz\u0103 &nbsp;recenziile clien\u021bilor \u00een zona pachetelor de pre\u021buri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest lucru \u00eei va ajuta pe clien\u021bii poten\u021biali s\u0103 vad\u0103 valoarea afacerii &nbsp;tale \u0219i s\u0103 considere c\u0103 merit\u0103 s\u0103 cumpere de la tine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00cen post\u0103rile tale de pe Social Media<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103 post\u0103ri \u00een care s\u0103 mul\u021bume\u0219ti clien\u021bilor t\u0103i pentru feedback-ul \u0219i aprecierea lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi alege o zi special\u0103 din an, \u00een preajma s\u0103rb\u0103torilor, sau \u00een jurul zilei aniversare a companiei tale \u00een care s\u0103 \u00eent\u0103re\u0219ti valorile organiza\u021biei prin review-uri de la clien\u021bi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00cen reclamele tale<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u021aie ce fel de reclame \u00ee\u021bi atrag interesul?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fel ca \u00een cazul poten\u021bialilor t\u0103i clien\u021bi, te-ai cam s\u0103turat de ele.&nbsp; Majoritatea au devenit imuni la reclame sau mesaje de marketing agresive. De fapt, mai mult de <a href=\"https:\/\/deloitte.wsj.com\/cmo\/2018\/04\/03\/are-consumers-adlergic-a-look-at-ad-blocking-habits\/\">75% dintre consumatori<\/a> folosesc \u00een mod regulat plugin-uri care le blocheaz\u0103 ad-urile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a face lucrurile \u0219i mai dificile pentru marketerii digitali, cercet\u0103rile arat\u0103 c\u0103 mai pu\u021bin de 3 din 10 utilizatori au un nivel solid de \u00eencredere fa\u021b\u0103 de canalele de publicitate digital\u0103. Din fericire, review-urile de la clien\u021bi pot fi o solu\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adaug\u0103 review-uri scurte \u0219i de impact, sau folose\u0219te studii de caz relevante pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba campaniei de ad-uri.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00cen video-uri promo\u021bionale<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103zul este ce mai dominant sim\u021b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea informa\u021biilor pe care le colecteaz\u0103 utilizatorii, sunt vizuale. &nbsp;Nu e de mirare c\u0103 <a href=\"https:\/\/tubularinsights.com\/sponsored-content-q2-2017-report\/\">64% dintre cump\u0103r\u0103tori<\/a> fac o achizi\u021bie dup\u0103 ce au vizionat videoclipuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un raport realizat de compania <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html#_Toc484813971\">Cisco<\/a> preconizeaz\u0103 c\u0103 p\u00e2n\u0103 anul viitor, peste 82% din traficul de internet global, va proveni din videoclipuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen zilele nostre, exist\u0103 o mare varietate de instrumente \u0219i platforme de creare video disponibile cum ar fi Canva, Promo.io sau DaVinci Resolve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi include cu u\u0219urin\u021b\u0103 review-uri de la clien\u021bi \u00een materialele tale video sau po\u021bi crea video-uri special pentru a prezenta testimoniale \u00eentr-un mod u\u0219or, rapid \u0219i accesibil.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00cen newslettere \u0219i e-mailuri c\u0103tre clien\u021bi<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Exper\u021bii \u00een marketing prin e-mail estimeaz\u0103 c\u0103 \u00een medie o persoan\u0103 trimite \u0219i prime\u0219te <a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-many-emails-does-the-average-person-receive-per-day\/\">121 de e-mailuri de afaceri pe zi<\/a> \u00een timp ce rata de deschidere (open rate) este de doar 22%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gr\u0103mad\u0103&#8230; Dar c\u00e2te dintre ele aduc valoare?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofer\u0103-le clien\u021bilor t\u0103i ceea ce caut\u0103. Inclusiv review-uri relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 promovezi un produs, adaug\u0103 \u0219i c\u00e2teva testimoniale solide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau, adaug\u0103 un link care s\u0103-i conduc\u0103 pe o pagina unde pot vedea review-uri de la clien\u021bii existen\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transform\u0103 review-urile negative \u00een experien\u021be pozitive<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cump\u0103r\u0103torii t\u0103i \u0219tiu deja c\u0103 nimeni nu e perfect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul \u00een care prime\u0219ti un review \u00eentr-o not\u0103 nefavorabil\u0103, nu \u00eel \u0219terge. Sau mai r\u0103u, nu scoate \u00eentreaga pagin\u0103 de review-uri de pe Facebook. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunde cu tact \u0219i elegan\u021b\u0103. G\u0103se\u0219te un mod de a rezolva problema eficient pentru clientul t\u0103u, \u0219i \u00eencurajeaz\u0103-i s\u0103-\u021bi lase un nou review.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cum-gestionezi-review-urile-negative.jpg\" alt=\"\" data-id=\"1304\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cum-gestionezi-review-urile-negative.jpg\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1304\" class=\"wp-image-1304\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cum-gestionezi-review-urile-negative.jpg 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cum-gestionezi-review-urile-negative-300x251.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/04\/cum-gestionezi-review-urile-negative-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Concluzii<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Obiceiurile de cump\u0103rare ale clien\u021bilor se schimb\u0103 tot timpul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poate fi dificil chiar \u0219i pentru speciali\u0219tii \u00een marketing s\u0103 \u0219tie la ce fel de con\u021binut vor reac\u021biona mai bine poten\u021bialii cump\u0103r\u0103tori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103, un lucru este cert. Consultarea review-urilor a devenit ceva natural \u00een experien\u021ba de shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin urmare, e important s\u0103 acorzi aten\u021bie colect\u0103rii de testimoniale.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integreaz\u0103 review-urile clien\u021bilor t\u0103i de \u00een strategia ta de marketing online pentru rezultate mai bune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spor la conversii!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De c\u00e2te ori \u021bi s-a \u00eent\u00e2mplat s\u0103 fii interesat de un produs, dar s\u0103 nu ai certitudinea c\u0103 acesta ar func\u021biona a\u0219a cum trebuie? \u00cen majoritatea cazurilor, \u00een aceste situa\u021bii tindem s\u0103 apel\u0103m la comunitate (fie ei prieteni sau chiar necunoscu\u021bi). Mai exact, la experien\u021ba altor cump\u0103r\u0103tori. Review-urile, studiile de caz, rating-urile, sunt materiale de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,5],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum sa obtii review-uri de la clienti pentru afacerea ta? | Royalsoft Blog<\/title>\n<meta name=\"description\" content=\"Cat de important e s\u0103 ai review-uri de la clien\u021bi pentru afacerea ta? 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