{"id":1201,"date":"2021-03-11T14:36:27","date_gmt":"2021-03-11T14:36:27","guid":{"rendered":"https:\/\/www.royalsoft.eu\/blog\/?p=1201"},"modified":"2021-05-21T09:25:59","modified_gmt":"2021-05-21T09:25:59","slug":"strategie-social-media-care-functioneaza-de-ce-trebuie-sa-tii-cont","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2021\/03\/strategie-social-media-care-functioneaza-de-ce-trebuie-sa-tii-cont\/","title":{"rendered":"Strategie social media care func\u021bioneaz\u0103 | De ce trebuie s\u0103 \u021bii cont?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Probabil te g\u00e2nde\u0219ti cum s\u0103 folose\u0219ti la maxim poten\u021bialul pe care \u00eel are social media pentru a-\u021bi atinge obiectivele de marketing. \ud83e\udd14<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a avea succes \u00een promovarea online a afacerii tale sau de ce nu, a brand-ului personal, primul lucru&nbsp; de care ai nevoie este de <strong>structur\u0103 \u0219i organizare.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urmeaz\u0103 pa\u0219ii din acest articol \u0219i creeaz\u0103 o strategie social media eficient\u0103 pentru afacerea ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afl\u0103 cum \u00ee\u021bi po\u021bi coordona ac\u021biunile \u0219i cum po\u021bi s\u0103 vezi dac\u0103 acestea dau rezultate sau nu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce e important s\u0103 ai o strategie social media pentru afacerea ta?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2705 Cre\u0219ti notorietatea afacerii<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Creezi o comunitate \u00een jurul brandului<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Trimi\u021bi semnale pozitive c\u0103tre Google<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Cre\u0219ti traficul pe site<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Ob\u021bii mai mul\u021bi clien\u021bi<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 1<\/strong>: <strong>Stabile\u0219te obiective SMART<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte s\u0103 te apuci s\u0103 construie\u0219ti pagina ta de Facebook sau profilul de Tiktok, pune pe h\u00e2rtie &nbsp;foarte clar ce vrei s\u0103 ob\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal ar fi s\u0103 ai deja un plan pentru felul \u00een care vrei s\u0103-\u021bi cre\u0219ti afacerea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seteaz\u0103-\u021bi obiectivele de promovare prin social media ca parte integrat\u0103 a unei <a href=\"https:\/\/www.royalsoft.eu\/ro\/servicii\/strategie-marketing-online\">strategii complete de marketing online<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3.png\" alt=\"strategie social media care functioneaza\" data-id=\"1208\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1208\" class=\"wp-image-1208\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a ob\u021bine rezultate ai nevoie s\u0103 investe\u0219ti semnificativ at\u00e2t timp c\u00e2t \u0219i resurse.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vrei s\u0103 folose\u0219ti bugetul disponibil \u00eentr-un mod c\u00e2t mai constructiv?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ai grij\u0103 ca obiectivele propuse s\u0103 fie at\u00e2t calitative c\u00e2t \u0219i cantitative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Construie\u0219te-le pe principul<span class=\"has-inline-color has-vivid-purple-color\"> <strong>SMART<\/strong><\/span><strong> <\/strong>\u0219i anume:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>S<\/strong>&#8211; <strong>specifice:<\/strong><\/span><span class=\"has-inline-color has-vivid-green-cyan-color\"> <\/span><span class=\"has-inline-color has-very-dark-gray-color\">(Cine? Ce? Care? Cum? )<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>M<\/strong>&#8211; <strong>m\u0103surabile<\/strong> <\/span>(C\u00e2t? C\u00e2\u021bi? C\u00e2t de mult)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>A<\/strong>&#8211; <strong>&nbsp;de atins<\/strong> <\/span>sau realizabile (Este posibil?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>R<\/strong>&#8211; &nbsp;<strong>relevante<\/strong><\/span> (M\u0103 ajut\u0103?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>T<\/strong>&#8211;<\/span> &nbsp;\u00eencadrate \u00eentr-o perioad\u0103 de <strong><span class=\"has-inline-color has-vivid-purple-color\">timp<\/span> <\/strong>(C\u00e2nd? P\u00e2n\u0103 c\u00e2nd?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, s\u0103 cre\u0219ti rata de engagement cu 50%&nbsp; \u00een termen de 3 luni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 2: Define\u0219te publicul t\u0103u \u021bint\u0103<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oameni diferi\u021bi folosesc social media \u00een moduri diferite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd \u00ee\u021bi construie\u0219ti o strategie social media, &nbsp;\u00eencearc\u0103 s\u0103 r\u0103spunzi la um\u0103toarele \u00eentreb\u0103ri:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-very-dark-gray-color\">Cine<\/span><span class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/span><\/strong>sunt viitorii mei clien\u021bi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De ce<\/strong> folosesc social media?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Care<\/strong> sunt platformele pe care le folosesc \u00een mod frecvent?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cum<\/strong> pot folosi aceste canale pentru a ob\u021bine rezultatele dorite?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afl\u0103 ce anume \u00eei caracterizeaz\u0103 pentru a empatiza cu ei.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/7.png\" alt=\"\" data-id=\"1211\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/7.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1211\" class=\"wp-image-1211\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/7.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/7-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/7-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creeaz\u0103 un profil al clientului t\u0103u ideal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un profil al clientului ideal sau o buyer persona este ca o caracterizare a personajului; o descriere a poten\u021bialului t\u0103u client ca reprezentare a unui segment din publicul t\u0103u \u021bint\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ELENA-buyer-persona.png\" alt=\"Exemplu Buyer Persona\" data-id=\"1209\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ELENA-buyer-persona.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1209\" class=\"wp-image-1209\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ELENA-buyer-persona.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ELENA-buyer-persona-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ELENA-buyer-persona-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cu c\u00e2t audien\u021ba ta este mai variat\u0103, cu at\u00e2t mai multe astfel de profiluri ar trebui s\u0103 creezi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu exist\u0103 un tipar standard \u00eens\u0103, ideal ar fi s\u0103 incluzi urm\u0103toarele informa\u021bii:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2705 Date demografice ( v\u00e2rst\u0103, gen, venituri medii, loca\u021bie)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Istoric personal ( unde lucreaz\u0103, ce nivel de educa\u021bie are, stare civil\u0103, copii)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Interese<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Obiective (ce anume ar vrea de la tine?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Nevoi \u0219i provoc\u0103ri ( pain points, cu ce anume se confrunt\u0103? Ce dore\u0219te s\u0103 rezolve?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Obiceiuri de cump\u0103rare ( De unde \u00ee\u0219i fac cump\u0103r\u0103turile)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Putere de cump\u0103rare<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Sursele din care se informeaz\u0103 ( Ce publica\u021bii cite\u0219te? Ce canale urm\u0103re\u0219te?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Tipurile de con\u021binut pe care le prefer\u0103<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Factorii decizionali ( ce anume \u00eei influen\u021beaz\u0103 decizia de a cump\u0103ra?)<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De ce ai nevoie de un buyer persona?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen orice strategie social media, profilul clientului ideal te poate ajuta s\u0103:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Concepi \u0219i s\u0103 distribui con\u021binut relevant audien\u021bei tale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Ai &nbsp;o viziune mai clar\u0103 asupra canalelor de comunicare potrivite<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Personalizezi eficient mesajul t\u0103u publicitar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Cre\u0219ti num\u0103rul de v\u00e2nz\u0103ri \u0219i conversii<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Stabile\u0219ti \u00een ce fel va comunica brand-ul t\u0103u (tone of voice)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Personalizezi func\u021bionalit\u0103\u021bile pentru o experien\u021b\u0103 mai bun\u0103 a utilizatorului (UX)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Cre\u0219ti \u0219ansele de a g\u0103si clien\u021bi noi<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 3: Alege platformele de social media relevante publicului t\u0103u \u021bint\u0103<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare platform\u0103 de social media atrage un anumit tip de audien\u021b\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este important s\u0103 fii prezent cu afacerea ta acolo unde se afl\u0103 \u0219i publicul t\u0103u. \ud83c\udfaf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afl\u0103 pe ce platform\u0103 \u00ee\u0219i petrece timpul clientul t\u0103u ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103 o pagin\u0103 business pe toate canalele importante de socializare, dar nu investi timp \u0219i resurse majore \u00een platformele care nu prezint\u0103 interes pentru poten\u021bialii clien\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alege platformele potrivite \u00een func\u021bie de natura business-ului t\u0103u. \ud83e\udd42<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media-410x1024.png\" alt=\"Infografic Social Media\" data-id=\"1222\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1222\" class=\"wp-image-1222\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media-410x1024.png 410w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media-120x300.png 120w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media-768x1920.png 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/Preferinte-social-media.png 800w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Afacerea ta este B2C? \u00cen acest caz Facebook \u0219i Instagram te pot ajuta s\u0103 c\u00e2\u0219tigi vizibilitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe primul loc \u00een topul celor mai utilizate platforme social media de la noi din \u021bar\u0103, se afl\u0103 Facebook.&nbsp; \u00cen ianuarie anul acesta platforma a avut un record de&nbsp; <a href=\"https:\/\/www.statista.com\/statistics\/1178634\/romania-number-of-facebook-users-by-month\/\">12.08 milioane de utilizatori<\/a> rom\u00e2ni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul unei afaceri de tip B2B, <a href=\"https:\/\/www.royalsoft.eu\/blog\/2020\/10\/la-ce-ma-ajuta-linkedin\/\">LinkedIn te poate ajuta<\/a> s\u0103 creezi o conexiune cu al\u021bi profesioni\u0219ti din domeniu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 4: Arunc\u0103 un ochi la ceea ce fac competitorii t\u0103i pe Social Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru o strategie social media eficient\u0103 ai nevoie s\u0103 \u00ee\u021bi cuno\u0219ti foarte bine competi\u021bia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp; analiz\u0103 a activit\u0103\u021bii lor pe social media te va ajuta s\u0103 le \u00een\u021belegi mai bine punctele tari \u0219i punctele slabe. Afl\u0103 la ce capitol au un avantaj fa\u021b\u0103 de tine dar \u0219i care sunt oportunit\u0103\u021bile pe care le ai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identific\u0103-\u021bi concuren\u021ba c\u0103ut\u00e2nd pe Google dup\u0103 cuvinte cheie comune cu afacerea ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vezi care sunt cele mai bine pozi\u021bionate companii din aceea\u0219i ni\u0219\u0103 cu tine.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/10.png\" alt=\"Analiza competitorilor social media\" data-id=\"1214\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/10.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1214\" class=\"wp-image-1214\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/10.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/10-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/10-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Deschide un fi\u0219ier Excel \u0219i adaug\u0103 &nbsp;o coloan\u0103 pentru fiecare \u00een parte.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ce s\u0103 urm\u0103re\u0219ti?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Cum se pozi\u021bioneaz\u0103?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Cum se diferen\u021biaz\u0103?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Pe ce platforme de socializare sunt prezen\u021bi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f C\u00e2t de frecvent posteaz\u0103? Unde au mai mult\u0103 activitate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f La ce tip post\u0103ri au mai mult engagement?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Cine sunt followerii lor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Ce fel de reclame fac? De exemplu, po\u021bi utiliza <strong>Facebook Ad Library<\/strong> s\u0103 vezi ce reclame au pentru produse similare celor din oferta ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce \u00ee\u021bi faci o idee despre a\u0219tept\u0103rile pe care le au poten\u021bialii clien\u021bi de la concuren\u021b\u0103, \u00ee\u021bi po\u021bi pune \u00een valoare avantajul competitiv.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 5: Stabile\u0219te care sunt indicatorii de performan\u021b\u0103 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ar trebui s\u0103 monitorizezi pe Social Media pentru a vedea c\u00e2t de bine func\u021bioneaz\u0103 o strategie social media?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indicatorii de performan\u021b\u0103 (<strong>K<\/strong>ey <strong>P<\/strong>erformance <strong>I<\/strong>ndicators) te ajut\u0103 s\u0103 vezi c\u00e2t anume ai reu\u0219it s\u0103 realizezi din obiectivele tale.\ud83d\udcc8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KPI<\/strong> sunt &nbsp;instrumente care m\u0103soar\u0103 &nbsp;datele referitoare la progresul unei pagini de social media sau a unei campanii de ad-uri. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/2.png\" alt=\"Ce sa urmaresti pe socail media\" data-id=\"1215\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/2.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1215\" class=\"wp-image-1215\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/2.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/2-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/2-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce po\u021bi m\u0103sura?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reach-ul<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reach-ul t\u0103u poten\u021bial.<\/strong>&nbsp; Num\u0103rul utilizatorilor care ar putea s\u0103 \u00ee\u021bi vad\u0103 post\u0103rile dac\u0103 \u00eensumezi toate persoanele care te urm\u0103resc pe &nbsp;platformele sociale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Afi\u0219\u0103rile (Impressions):<\/strong> De c\u00e2te ori a fost afi\u0219at\u0103 postarea \u00een feed-ul utilizatorilor \u00een total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rata de cre\u0219tere a audien\u021bei:&nbsp; <\/strong>C\u00e2t de rapid a crescut num\u0103rul fanilor paginilor tale de social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reach-ul post\u0103rilor: <\/strong>Num\u0103rul de utilizatori unici care au v\u0103zut o postare de la momentul lans\u0103rii ei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Share of Voice (SSoV): <\/strong>C\u00e2t de des men\u021bioneaz\u0103 utilizatorii numele companiei tale.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/12-1.png\" alt=\"Reach social media\" data-id=\"1216\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/12-1.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1216\" class=\"wp-image-1216\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/12-1.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/12-1-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/12-1-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Interac\u021biunile (Engagement)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Applause Rate-ul <\/strong>: C\u00e2\u021bi utilizatori reac\u021bioneaz\u0103 pozitiv la o postare raportat la num\u0103rul total al fanilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rata medie de engagement: <\/strong>C\u00e2\u021bi utilizatori comenteaz\u0103, distribuie sau apreciaz\u0103 post\u0103rile tale raportat la num\u0103rul t\u0103u de fani x 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rata de amplificare (Amplification rate):<\/strong> Raportul dintre num\u0103rul total de distribuiri ale unei post\u0103ri \u0219i num\u0103rul de fani x 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Virality rate-ul: <\/strong>raportul dintre num\u0103rul de distribuiri ale unuei post\u0103ri \u0219i num\u0103rul de afi\u0219\u0103ri x 100.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/14.png\" alt=\"cat de des postez pe social media\" data-id=\"1217\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/14.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1217\" class=\"wp-image-1217\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/14.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/14-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/14-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Traficul de pe site<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Num\u0103rul total al utilizatorilor care au ajuns pe site-ul t\u0103u via Social Media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&nbsp;Conversiile<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rata de conversie (CR): <\/strong>C\u00e2\u021bi dintre vizitatorii de pe pagina ta realizeaz\u0103 o ac\u021biune pe care le-o propui?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se refer\u0103 la raportul dintre num\u0103rul de conversii \u0219i num\u0103rul de click-uri pe un CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rata de click (CTR): <\/strong>Te ajut\u0103 s\u0103 vezi frecven\u021ba cu care utilizatorii care au v\u0103zut o postare au dat click pe ea. Reflect\u0103 raportul dintre num\u0103rul de click-uri \u0219i num\u0103rul de afi\u0219\u0103ri ale post\u0103rii x100.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/8.png\" alt=\"indicatori de performanta strategie social media\" data-id=\"1218\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/8.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1218\" class=\"wp-image-1218\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/8.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/8-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/8-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bounce rate-ul:&nbsp; <\/strong>Procentul de utilizatori care ajung pe site din social media \u0219i p\u0103r\u0103sesc pagina imediat f\u0103r\u0103 s\u0103 fac\u0103 vreo alt\u0103 ac\u021biune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Costul mediu per click (CPC): <\/strong>Reprezint\u0103 raportul dintre costul total al reclamei \u0219i num\u0103rul total de click-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Costul pe 1000 de impresii<\/strong> (<strong>CPM): <\/strong>C\u00e2t pl\u0103te\u0219ti pentru 1000 de afi\u0219\u0103ri ale unei reclame. Raportul dintre costurile reclamei &nbsp;\u0219i num\u0103rul total de afi\u0219\u0103ri x 1000. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indicatorii de performan\u021b\u0103 te pot ajuta s\u0103 iei decizii mai bune, s\u0103-\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti campaniile sau chiar s\u0103 identifici un trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 6: Analizeaz\u0103-\u021bi &nbsp;prezen\u021ba actual\u0103 \u00een Social Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce platforme folose\u0219ti?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2t de bine sunt optimizate?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2t de consecvent e\u0219ti \u00een materie de con\u021binut \u0219i frecven\u021b\u0103 a post\u0103rilor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prezen\u021ba afacerii tale pe re\u021belele sociale contribuie la reputa\u021bia brand-ului t\u0103u online per ansamblu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-1024x683.jpg\" alt=\"Strategie social media pentru diverse platforme\" data-id=\"1225\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-scaled.jpg\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1225\" class=\"wp-image-1225\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-1024x683.jpg 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-300x200.jpg 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-768x512.jpg 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-1536x1024.jpg 1536w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/3415044-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Din acest motiv, felul \u00een care te prezin\u021bi pe Social Media trebuie <strong>s\u0103 reflecte valorile \u0219i viziunea brandului t\u0103u.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La ce s\u0103 fii atent<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Verific\u0103 dac\u0103 profilul t\u0103u e completat corect. Nu uita s\u0103 incluzi date de contact \u0219i link c\u0103tre website-ul t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 \u00cencearc\u0103 s\u0103 folose\u0219ti acela\u0219i nume pe toate canalele de socializare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Alege o palet\u0103 de culori \u00een ton cu website-ul sau culorile brand-ului t\u0103u \u0219i p\u0103treaz-o \u0219i pentru post\u0103ri pentru un aspect unitar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Alege cu grij\u0103 poza sau video-ul de copert\u0103. Po\u021bi folosi aplica\u021bii precum <strong>Canva<\/strong> pentru a-\u021bi realiza un cover photo original.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Dac\u0103 ai un video de prezentare sau o postare special\u0103 care spune povestea brand-ului t\u0103u marcheaz-o ca pinned post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Fii consecvent cu tone of voice-ul pe care \u00eel alegi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasul 7: Stabile\u0219te ce anume vei posta pe Social Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Post\u0103rile pe social media au \u00een general dou\u0103 elemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O component\u0103 vizual\u0103 \u0219i un text descriptiv . <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indiferent sub ce form\u0103 alegi s\u0103 postezi (video, text, imagine, infografic, \u0219.a.m.d), pune accent pe relevan\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Personalizeaz\u0103 con\u021binutul \u00een func\u021bie de platforma pe care postezi.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-11 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/4-1.png\" alt=\"\" data-id=\"1233\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/4-1.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1233\" class=\"wp-image-1233\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/4-1.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/4-1-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/4-1-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218ansele post\u0103rile tale s\u0103 apar\u0103 organic \u00een newsfeed-ul utilizatorilor au fost reduse semnificativ ca urmare a &nbsp;modific\u0103rilor algoritmilor de social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrei ca oamenii s\u0103 te caute sau s\u0103 \u00ee\u021bi viziteze mai des profilul, ofer\u0103-le con\u021binut atractiv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creeaz\u0103 post\u0103ri &nbsp;cu scopul de a<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2728 inspira<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2728 informa sau educa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2728 distra sau a le st\u00e2rni curiozitatea<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2728 \u00eencuraja utilizatorii s\u0103 se implice sau s\u0103 fac\u0103 o ac\u021biune<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e2t de des s\u0103 postez pe social media?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre misterele neelucidate ale re\u021belelor de socializare este frecven\u021ba ideal\u0103 a post\u0103rilor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 diverse articole care recomand\u0103 un num\u0103r optim de post\u0103ri s\u0103pt\u0103m\u00e2nale sau zilnice dar, \u00een practic\u0103 nu exist\u0103 nici o formul\u0103 magic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fel ca \u00een cazul unei diete de sl\u0103bit, ceea ce func\u021bioneaz\u0103 pentru al\u021bii nu e neap\u0103rat necesar s\u0103 func\u021bioneze \u0219i pentru tine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alternativ\u0103 mai bun\u0103 este <strong>s\u0103 fii consecvent.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-12 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/6.png\" alt=\"\" data-id=\"1226\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/6.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1226\" class=\"wp-image-1226\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/6.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/6-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/6-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, dac\u0103 decizi s\u0103 postezi de 3 ori pe s\u0103pt\u0103m\u00e2n\u0103 pe Facebook, vei avea nevoie s\u0103 g\u00e2nde\u0219ti anticipat con\u021binutul pentru cele 3 post\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicul t\u0103u va \u0219ti la ce s\u0103 se a\u0219tepte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creeaz\u0103 un calendar de post\u0103ri<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai bun mod de a-\u021bi organiza con\u021binutul pentru social media este s\u0103 \u00ee\u021bi preg\u0103te\u0219ti din timp un calendar de post\u0103ri pentru fiecare re\u021bea de socializare \u00een parte.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-13 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315-1024x585.png\" alt=\"Calendar postari Social Media\" data-id=\"1235\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1235\" class=\"wp-image-1235\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315-1024x585.png 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315-300x171.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315-768x439.png 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/ice_screenshot_20210311-155315.png 1342w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ar trebui s\u0103 includ\u0103 calendarul t\u0103u:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Platforma<\/strong>: unde inten\u021bionezi s\u0103 postezi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data<\/strong>: C\u00e2nd vrei s\u0103 publici postarea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scopul: I<\/strong>mplic\u0103\/Informeaz\u0103\/Inspir\u0103\/ Distreaz\u0103<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subiectul<\/strong>: Despre ce este postarea? (O zi special\u0103, un eveniment, o promo\u021bie, etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copy:<\/strong> Textul descriptiv pe care \u00eel vei posta<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formatul:<\/strong> foto, video, carousel, infografic, link c\u0103tre un articol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Descrierea elementului vizual<\/strong>: cum vrei s\u0103 ar\u0103tate imaginea sau video-ul pe care \u00eel postezi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Statusul: <\/strong>\u00een ce stadiu se afl\u0103 postarea ta<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folose\u0219te calendarul pentru a-\u021bi programa ulterior post\u0103rile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru Facebook \u0219i Instagram po\u021bi folosi gratuit <strong>Creator Studio.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fii Social<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u021belele de socializare sunt \u00een fond &nbsp;despre conversa\u021bii \u0219i interac\u021biune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O strategie social media are ca scop \u0219i construirea unei comunit\u0103\u021bi \u00een jurul brandului t\u0103u.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-14 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/9.png\" alt=\"strategie social media care functioneaza\" data-id=\"1229\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/9.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1229\" class=\"wp-image-1229\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/9.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/9-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/9-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n<p><!-- \/wp:post-content --><!-- wp:paragraph --><\/p>\n<p>Imagineaz\u0103-\u021bi c\u0103 e\u0219ti \u00een ipostaza de client. Cau\u021bi pe Facebook un anume<br>produs sau serviciu, oferit de dou\u0103 companii diferite.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Prima dintre ele are o pagin\u0103 cu mult\u0103 activitate plus o mul\u021bime de<br>aprecieri \u0219i comentarii de la diverse persoane.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A doua \u00een schimb, are doar c\u00e2teva aprecieri \u0219i nici un comentariu la<br>majoritatea post\u0103rilor.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Care dintre ele \u021bi se pare mai de \u00eencredere?<\/p>\n<p>Creeaz\u0103 mai mult\u0103 credibilitate&nbsp; prin modul \u00een care interac\u021bionezi.&nbsp;<\/p>\n<p>Al\u0103tur\u0103-te grupurilor \u0219i comunit\u0103\u021bilor \u00een care subiectul principal se afl\u0103 \u00een zona ta de expertiz\u0103.<\/p>\n<p>Ajut\u0103-i pe cei care au \u00eentreb\u0103ri, ofer\u0103 sprijin sau recomand\u0103ri sau incit\u0103&nbsp; membrii grupului la conversa\u021bii prin post\u0103ri sau \u00eentreb\u0103ri relevante.<\/p>\n<p>Po\u021bi creea chiar tu un grup prin care s\u0103 cre\u0219ti o comunitate \u00een paralel cu pagina ta de business.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:gallery {\"ids\":[1231]} --><\/p>\n<figure class=\"wp-block-gallery columns-1 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature-1024x577.png\" alt=\"strategie social media 2021\" data-id=\"1231\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1231\" class=\"wp-image-1231\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature-1024x577.png 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature-300x169.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature-768x433.png 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature-1536x865.png 1536w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/03\/feature.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n<p><!-- \/wp:gallery --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Concluzii<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>O strategie social media implic\u0103 timp \u0219i efort. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Folose\u0219te informa\u021biile de mai sus \u0219i construie\u0219te o strategie social media eficient\u0103 pentru tine.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Aminte\u0219te-\u021bi s\u0103 \u00eencepi cu platformele de socializare relevante pentru audien\u021ba ta. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Prioritizeaz\u0103 audien\u021bele, pune accent pe majoritate \u0219i nu pe excep\u021bii. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Identific\u0103  tipul de con\u021binut care func\u021bioneaz\u0103 mai bine \u0219i fii consecvent \u00een post\u0103ri. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Cu siguran\u021b\u0103 vei avea rezultate.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Dac\u0103 ai nevoie de ajutor pentru a te face remarcat pe social media, nu ezita s\u0103 ne contactezi. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Probabil te g\u00e2nde\u0219ti cum s\u0103 folose\u0219ti la maxim poten\u021bialul pe care \u00eel are social media pentru a-\u021bi atinge obiectivele de marketing. \ud83e\udd14 Pentru a avea succes \u00een promovarea online a afacerii tale sau de ce nu, a brand-ului personal, primul lucru&nbsp; de care ai nevoie este de structur\u0103 \u0219i organizare. Urmeaz\u0103 pa\u0219ii din acest articol [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[69],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-strategie-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategie social media care func\u021bioneaz\u0103 | De ce trebuie s\u0103 \u021bii cont?<\/title>\n<meta name=\"description\" content=\"De ce e important sa ai o strategie social media pentru afacerea ta? 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