{"id":1157,"date":"2021-02-18T15:41:34","date_gmt":"2021-02-18T15:41:34","guid":{"rendered":"https:\/\/www.royalsoft.eu\/blog\/?p=1157"},"modified":"2021-05-21T09:23:22","modified_gmt":"2021-05-21T09:23:22","slug":"cum-monitorizezi-traficul-pe-site-afla-de-unde-vin-clientii","status":"publish","type":"post","link":"https:\/\/www.royalsoft.eu\/blog\/2021\/02\/cum-monitorizezi-traficul-pe-site-afla-de-unde-vin-clientii\/","title":{"rendered":"Cum monitorizezi traficul pe site? Afl\u0103 de unde vin clien\u021bii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La viteza cu care se schimb\u0103 lucrurile \u00een mediul de afaceri din prezent, orice antreprenor sau marketer are nevoie de informa\u021bii solide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 \u00ee\u021bi dore\u0219ti s\u0103 fii competitiv trebuie s\u0103 fii la curent cu ceea ce fac competitorii \u0219i mai ales poten\u021bialii t\u0103i clien\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vrei s\u0103 \u00ee\u021bi optimizezi campaniile \u0219i s\u0103 ai rezultate mai bune? Atunci ai nevoie de informa\u021bii \u00een timp real. Este important s\u0103 \u0219tii cum monitorizezi traficul \u00een func\u021bie de sursele din care provine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd \u0219tii care sunt platformele marketing care care \u00ee\u021bi aduc trafic de calitate vei putea s\u0103 investe\u0219ti mai multe resurse \u00een locul potrivit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este trackingul \u0219i cum func\u021bioneaz\u0103?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cum monitorizezi traficul pe site? Cum urm\u0103re\u0219ti activitatea vizitatorilor? Cum afli ce anume \u00eei intereseaz\u0103?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunsul este&#8230;prin tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ori de c\u00e2te ori cineva folose\u0219te internetul, las\u0103 \u00een urm\u0103 un istoric al site-urilor pe care le viziteaz\u0103 sau acceseaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Site-ul salveaz\u0103 o mic\u0103 parte din aceste date, \u00een browserul utilizatorului &nbsp;(cookies), iar cu ajutorul lor se pot colecta informa\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a seta aceste cookie-uri, se utilizeaz\u0103 <strong>tag-urile de marketing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un tag de marketing este o etichet\u0103 sau <strong>un fragment de cod<\/strong> (JavaScript) care \u00ee\u021bi permite s\u0103 activezi o func\u021bie pe site-ul t\u0103u, cum ar fi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analiza traficului de pe site-ului cu Google Analytics<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Retargetarea cu Facebook Pixel<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Integrarea de formulare de marketing automatizat<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ca aceste aplica\u021bii s\u0103 func\u021bioneze pe site, &nbsp;trebuie inserat un fragment de cod pentru fiecare aplica\u021bie complementar\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"599\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-11-1.png\" alt=\"tracking traficul de website prin taguri\" data-id=\"1180\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-11-1.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1180\" class=\"wp-image-1180\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-11-1.png 926w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-11-1-300x194.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-11-1-768x497.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics (GA)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dintre toate tool-urile pe care Google le pune la dispozi\u021bie, pentru un marketer, Google Analytics este unul dintre cele mai importante instrumente de analiz\u0103 a informa\u021biilor despre vizitatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce este at\u00e2t de popular \u00een r\u00e2ndul instrumentelor de tracking?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen primul r\u00e2nd, este eficient, flexibil \u0219i mai ales la \u00eendem\u00e2na oricui pentru c\u0103 poate fi folosit<strong> gratuit.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cel po\u021bi utiliza pentru diverse tipuri de website-uri. De la bloguri \u00een WordPress, site-uri de prezentare, p\u00e2n\u0103 la magazine online pe diferite platforme de eCommerce sau alte aplica\u021bii complexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu GA ai acces la datele utile despre site-ul t\u0103u prin intermediul unor rapoarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea sunt \u00een general \u00eemp\u0103r\u021bite \u00een dou\u0103 tipuri:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rapoarte standard,<\/strong> care sunt rapoartele presetate listate \u00een partea st\u00e2ng\u0103 a tabloului de bord.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Aici intr\u0103&nbsp; urm\u0103toatele segmente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp real (Real Time)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public (Audience)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Achizi\u021bie (Acquisition)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Comportament (Behaviour)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Conversii<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Datele care apar \u00een acestea sunt presetate de Google Analytics, dar exist\u0103 \u0219i op\u021biunea de a le  personaliza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rapoarte personalizate<\/strong>, care pot fi create complet de la zero cu orice seturi de date pe care dore\u0219ti s\u0103 le colectezi.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-7-2.png\" alt=\"\" data-id=\"1174\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-7-2.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1174\" class=\"wp-image-1174\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-7-2.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-7-2-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-7-2-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De unde vin lead-urile?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu siguran\u021b\u0103 au ajuns la tine lead-uri despre care te-ai \u00eentrebat de unde vin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre rapoartele standard din GA \u00ee\u021bi permite s\u0103 vezi &nbsp;pe segmente care sunt sursele din care provin vizitatorii de pe site-ul t\u0103u \u0219i anume:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trafic organic (Organic Search)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatori care au g\u0103sit site-ul t\u0103u printr-un motor de c\u0103utare, cum ar fi Google. Au c\u0103utat ceva anume, a g\u0103sit o pagina din site-ul t\u0103u \u00een rezultate \u0219i a dat click pe ea.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trafic Direct<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii care au introdus adresa website-ului t\u0103u direct \u00een browser-ul de internet sau o aveau deja \u00een bookmarks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trafic Pl\u0103tit (Paid Search)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii care au dat click pe o reclam\u0103 pl\u0103tit\u0103 de AdWords (PPC).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Social Media<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cei care ajung pe site via re\u021bele de socializare ca Facebook, Instagram, LinkedIn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Referrals<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii care dau click pe un link c\u0103tre site-ul t\u0103u, de pe un alt site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Marketing prin e-mail<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii care ajung pe site cu un click pe un link dintr-un e-mail sau un newsletter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De ce important s\u0103 \u0219tii de unde vin lead-urile?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe baza informa\u021bilor furnizate de GA po\u021bi s\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u0103sori rezultatele campaniilor tale de marketing<\/li><li>Identifici acele canale care nu func\u021bioneaz\u0103 bine \u0219i po\u021bi optimiza mai bine campaniile de marketing.<\/li><li>\u00cembun\u0103t\u0103\u021be\u0219ti experien\u021ba utilizatorilor<\/li><li>Segmentezi \u0219i targetezi audien\u021be \u00een func\u021bie de comportamentul lor pe site.<\/li><li>Vezi care sunt link-urile, site-urile web \u0219i re\u021belele de socializare care&nbsp; aduc mai mult trafic calificat.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-4-1.png\" alt=\"\" data-id=\"1175\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-4-1.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1175\" class=\"wp-image-1175\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-4-1.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-4-1-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-4-1-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum instalezi corect Google Analytics?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Intr\u0103 \u00een contul t\u0103u din <a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report-home\/a177935473w246227494p228771516\">analytics.google.com<\/a>. Odat\u0103 logat, treci prin procesul de Sign Up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Adaug\u0103 numele contului. (de ex. Nume firm\u0103, nume magazin).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Alege ce anume vrei s\u0103 urm\u0103re\u0219ti. ( un website, o aplica\u021bie de mobil, sau ambele). Varianta &#8220;website&#8221; e selectat\u0103 by default.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Adaug\u0103 numele \u0219i URL-ul website-ului t\u0103u, \u0219i selecteaz\u0103 domeniul de activitate. GA \u00ee\u021bi va crea tipurile de rapoarte \u00een func\u021bie de industria pe care o alegi. Tot aici, po\u021bi selecta \u0219i fusul orar, pentru rapoarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Instalarea codului de tracking.<\/strong> Pe baza datelor introduse anterior, vei primi un ID de tracking \u0219i un cod Javascript unic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copiaz\u0103 codul \u0219i adaug\u0103-l \u00een HTML-ul fiec\u0103rei pagini a site-ului t\u0103u, imediat dup\u0103 tag-ul &lt;head&gt;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Dac\u0103 ai un site \u00een WordPress, ai posibilitatea de a include automat codul de tracking, f\u0103r\u0103 b\u0103t\u0103i de cap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul \u00een care ai nevoie de codul de tracking mai t\u00e2rziu, \u00eel g\u0103se\u0219ti oric\u00e2nd \u00een zona de <strong>Admin&gt;Tracking Info&gt;Tracking Code<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. Selecteaz\u0103 din meniu Realtime&gt;Overview \u0219i verific\u0103 dac\u0103 func\u021bioneaz\u0103 corect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapoartele din Realtime \u00ee\u021bi vor ar\u0103ta num\u0103rul utilizatorilor prezen\u021bi pe site, \u00een timp real + activitatea lor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Tag Manager (GTM)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 Google Analytics, Google pune la dispozi\u021bie \u00eenc\u0103 un un instrument complementar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager este un sistem de gestionare&nbsp; tag-urilor. \u00ce\u021bi permite s\u0103 adaugi \u0219i s\u0103 editezi tag-urile pentru un site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vrei s\u0103 adaugi &nbsp;un anumit pixel de urm\u0103rire pe un site web?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vrei s\u0103 monitorizezi \u00eenscrierile dintr-un un formular nou creat?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu este neap\u0103rat nevoie s\u0103 a\u0219tep\u021bi ca un programator ocupat s\u0103 adauge acele coduri de urm\u0103rire atunci c\u00e2nd setezi o nou\u0103 campanie de marketing. \u00cen GTM le po\u021bi seta singur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de Google Analytics, GTM nu furnizeaz\u0103 rapoarte ci te ajut\u0103 s\u0103 stochezi \u0219i s\u0103 gestionezi fragmente de cod de alt\u0103 provenien\u021b\u0103, \u00eentr-un singur loc.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"692\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-13.png\" alt=\"cum folosesti google tag manager\" data-id=\"1191\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-13.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1191\" class=\"wp-image-1191\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-13.png 933w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-13-300x223.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-13-768x570.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Scopul sistemului GTM este acela de a te ajuta s\u0103 personalizezi la un nivel avansat informa\u021biile care sunt trimise&nbsp; \u00een GA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre avantaje, &nbsp;este&nbsp; c\u0103 permite s\u0103 testezi tag-urile. Astfel te asiguri c\u0103 sunt declan\u0219ate atunci c\u00e2nd se \u00eencarc\u0103 o anumit\u0103 pagin\u0103 sau cineva d\u0103 click pe un anumit buton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt mare avantaj este posibilitatea de a modifica tag-uri \u0219i modul \u00een care acestea func\u021bioneaz\u0103 f\u0103r\u0103 a modifica codul surs\u0103 al website-ului t\u0103u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce s\u0103 folose\u0219ti Google Analytics \u00eempreun\u0103 cu Tag Manager<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GTM te ajut\u0103 s\u0103 adaugi cu u\u0219urin\u021b\u0103 codul de urm\u0103rire din GA (tag-ul) la un site web, s\u0103 implementezi fragmente de cod de evenimente din GA, &nbsp;\u0219i s\u0103 define\u0219ti reguli &nbsp;pentru a declan\u0219a fiecare cod atunci c\u00e2nd trebuie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ce\u021bi ofer\u0103 <strong>mai mult\u0103 flexibilitate<\/strong> pe partea de marketing \u0219i&nbsp; analiz\u0103 avansat\u0103 de date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd le folose\u0219ti \u00eempreun\u0103, po\u021bi s\u0103:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Gestionezi etichetele tale de marketing pe mai multe versiuni ale site-ului t\u0103u web, \u00eencep\u00e2nd din faza de testare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Testezi noile func\u021bii \u00eenainte de a le implementa pe site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Declan\u0219ezi &nbsp;evenimente din Tag Manger f\u0103r\u0103 a fi nevoie s\u0103 scrii cod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Define\u0219ti &nbsp;<strong>obiective avansate<\/strong> \u0219i configurarea valorilor de conversie<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Alte tag-uri compatibile cu GTM \u00een afar\u0103 de Google Anaylitics:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Ads Conversion Tag.<\/li><li>Google Ads Remarketing Tag.<\/li><li>Facebook Pixel.<\/li><li>Codul de tracking Inspectlet&nbsp;<\/li><li>Orice alt <a href=\"https:\/\/www.analyticsmania.com\/post\/custom-javascripts-for-google-tag-manager\/\">JavaScript custom<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>*Google Tag Assistant<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a te ajuta s\u0103 vezi dac\u0103 tag-urile instalate func\u021bioneaz\u0103 corect, exist\u0103 o extensie special\u0103 \u0219i anume Google Tag Assistant. O po\u021bi instala de <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-legacy-by-g\/kejbdjndbnbjgmefkgdddjlbokphdefk\">aici<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Search Console (GSC)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt tool esen\u021bial &nbsp;(\u0219i gratuit) de analiz\u0103 datelor este Google Search Console.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de fratele ei mai mare, &nbsp;Google Analytics , orientat spre vizitatori \u0219i care ofer\u0103 informa\u021bii despre cei ce interac\u021bioneaz\u0103 cu site-ul t\u0103u, Google Search Console <strong>are ca focus motorul de c\u0103utare.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E important de re\u021binut c\u0103 GA \u0219i GSC servesc scopuri diferite.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GSC ofer\u0103 &nbsp;metode &nbsp;\u0219i informa\u021bii care te pot ajuta s\u0103 \u00ee\u021bi imbun\u0103t\u0103\u021be\u0219ti vizibilitatea \u0219i prezen\u021ba \u00een SERP. Te ajut\u0103 cu <a href=\"https:\/\/www.royalsoft.eu\/ro\/servicii\/seo-constanta\">optimizarea SEO.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceea ce se monitorizeaz\u0103 cu GSC sunt \u00een primul r\u00e2nd afi\u0219\u0103rile (impressions).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scopul \u00een care a fost creat\u0103 consola este s\u0103 te ajute s\u0103 vezi \u00een ansamblu <strong>ratele de click,<\/strong> ce c\u0103ut\u0103ri sunt, erorile de crawl, linkurile de pe site-uri externe \u0219i erorile HTML .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, po\u021bi verifica statusul index\u0103rilor \u0219i &nbsp;po\u021bi ad\u0103uga un sitemap.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-8.png\" alt=\"\" data-id=\"1166\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-8.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1166\" class=\"wp-image-1166\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-8.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-8-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-8-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum creezi un cont \u00een Google Search Console?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a-\u021bi crea un cont de GSC, trebuie s\u0103 treci printr-un proces de <a href=\"https:\/\/search.google.com\/search-console\/welcome\">sign up<\/a> urmat de confirmarea calit\u0103\u021bii&nbsp; tale de proprietar al site-ului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Intr\u0103 \u00een contul de Google (cel pe care \u00eel folose\u0219ti pentru afacerea ta)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Introdu adresa complet\u0103 a site-ului (https:\/\/&#8230;&#8230;) \u0219i treci la pasul urm\u0103tor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Verificarea poate fi realizat\u0103 \u00een <a href=\"https:\/\/kinsta.com\/blog\/google-site-verification\/\">mai multe moduri<\/a>. Metoda preferat\u0103 de Google este \u00eenc\u0103rcarea prin FTP a unui fi\u0219ier HTML pe site-ul t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Google \u00ee\u021bi d\u0103 un fi\u0219ier pe care trebuie s\u0103 \u00eel downloadezi apoi s\u0103 \u00eel urci pe site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Intr\u0103 din nou \u00een pagina de Google Search Console pentru a confirma verificarea ta ca proprietar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum configurezi Search Console \u00een Analytics?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ca metod\u0103 de bune practici, este recomandat s\u0103 \u00ee\u021bi asociezi contul de Search Console cu cel de Analytics. Astfel, vei avea o viziune de ansamblu despre cum performeaz\u0103 site-ul t\u0103u \u00een&nbsp; rezultatele c\u0103ut\u0103rilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vezi aici <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7529561?hl=ro\">lista complet\u0103 de instruc\u021biuni<\/a> pentru a conecta Search Console cu contul de Google Analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>*Google Data Studio<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Partea de raportare a datelor poate fi o provocare pentru majoritatea marketerilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrei s\u0103 \u00ee\u021bi fie mai u\u0219or s\u0103 vizualizei informa\u021biile importante, po\u021bi folosi Data Studio.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053-1024x557.png\" alt=\"de ce sa folosesti Google data studio\" data-id=\"1187\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1187\" class=\"wp-image-1187\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053-1024x557.png 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053-300x163.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053-768x417.png 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053-1536x835.png 1536w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-111053.png 1691w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aplica\u021bia sincronizeaz\u0103 toate sursele de date \u00eentr-o singur\u0103 experien\u021b\u0103 de raportare vizual\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te ajut\u0103 s\u0103 creezi dashboard-uri informative \u0219i u\u0219or de interpretat, care pot fi partajate \u0219i personalizate a\u0219a cum dore\u0219ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Pixel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum monitorizezi traficul \u0219i activitatea utilizatorilor prin tag-uri din Google Analytics, exist\u0103 \u0219i Facebook Analytics pentru monitorizarea rezultatelor reclamelor tale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Pixel este un fragment cod pe care \u00eel po\u021bi integra \u00een site-ul t\u0103u astfel \u00eenc\u00e2t s\u0103:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Te asiguri c\u0103 reclamele sunt afi\u0219ate utilizatorilor potrivi\u021bi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Cre\u0219ti v\u00e2nz\u0103rile, target\u00e2nd utilizatorii care sunt mai predispu\u0219i s\u0103 efectueze o ac\u021biune specific\u0103<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 M\u0103sori rezultatele reclamelor tale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe m\u0103sur\u0103 ce utilizatorii interac\u021bioneaz\u0103 pe site, codul Facebook Pixel declan\u0219eaz\u0103 ni\u0219te cookie-uri pentru a urm\u0103ri anumite ac\u021biuni (evenimente).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce&nbsp;po\u021bi s\u0103 monitorizezi cu Facebook Pixel?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exist\u0103 <a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\">17 evenimente standard<\/a> pe care le po\u021bi monitoriza:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Ad\u0103ugarea informa\u021biilor de plat\u0103 (Add payment Info)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Ad\u0103ugarea produselor \u00een co\u0219 (Add to cart)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Ad\u0103ugarea unui produs la lista de dorin\u021be (Add to wishlist)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Finalizarea \u00eenregistr\u0103rii, sau a unei \u00eenscrieri (Complete registration)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Introducerea informa\u021biilor de contact(Contact)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Personalizarea produselor (Customize product)<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-12.png\" alt=\"cum se instaleaza facebook pixel\" data-id=\"1184\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-12.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1184\" class=\"wp-image-1184\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-12.png 940w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-12-300x251.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/Untitled-design-12-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Donarea unei sume pentru o cauz\u0103 sau pentru o organiza\u021bie (Donate)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Aflarea loca\u021biei via internet, cu inten\u021bia de a cump\u0103ra un produs (Find Location)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Ini\u021bializarea procesului de cump\u0103rare (Initiate checkout)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Completarea unui formular sau a unei \u00eenregistr\u0103ri petru o perioad\u0103 de trial (Lead)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Finalizarea achizi\u021biei (Purchase)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Programarea unei vizite (Schedule)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f C\u0103ut\u0103ri efectuate (Search)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f \u00cenceperea unei perioade de testare (Start trial)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Trimiterea unei aplica\u021bii (Submit application)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Abonarea la un serviciu sau pentru un produs (Subscribe)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f Vizitarea unui landing page (View content )<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen func\u021bie de domeniul t\u0103u de afaceri, ai op\u021biunea de monitoriza \u0219i alte evenimente cu configurare custom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu c\u00e2t rafinezi mai bine Pixelul, cu at\u00e2t \u00ee\u021bi vor cre\u0219te mai mult rezultatele.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum creezi \u0219i instalezi Facebook Pixel?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a genera codul de Facebook Pixel<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Intr\u0103 \u00een <a href=\"https:\/\/www.facebook.com\/events_manager2\/list\/get_started?act=155221962\">Events Manager<\/a>.<\/li><li>Click pe <strong>Connect Data Sources<\/strong> \u0219i selecteaz\u0103 <strong>Web.<\/strong><\/li><li>Selecteaz\u0103 <strong>Facebook Pixel<\/strong> \u0219i click <strong>Connect.<\/strong><\/li><li>Introdu nume Pixel.<\/li><li>Adaug\u0103 URL-ul website-ului t\u0103u<\/li><li>Click Continue pentru a crea Pixelul.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pentru a ad\u0103uga Pixeul Facebook pe website, ai <\/strong><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\"><strong>3 op\u021biuni.<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. &nbsp;S\u0103-l adaugi manual<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Selecteaz\u0103 pixelul pe care vrei s\u0103 \u00eel instalezi<\/li><li>Click pe <strong>Continue Pixel Setup<\/strong><\/li><li>Selecteaz\u0103 instalarea manual\u0103 a codului<\/li><li>Copiaz\u0103 codul<\/li><li>Identific\u0103 Header-ul site-ului t\u0103u<\/li><li>Introdu codul la finalul sec\u021biunii de header.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2. S\u0103 folose\u0219ti integrarea printr-un partener.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. S\u0103 trimi\u021bi&nbsp; instruc\u021biunile pe e-mail, persoanei care se ocup\u0103 de site-ul t\u0103u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><u>QuickTip:<\/u><\/strong> Verific\u0103 dac\u0103 ai instalat corect codul pe site-ul t\u0103u.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614-1024x671.png\" alt=\"la ce te ajuta facebook pixel helper\" data-id=\"1188\" data-full-url=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614.png\" data-link=\"https:\/\/www.royalsoft.eu\/blog\/?attachment_id=1188\" class=\"wp-image-1188\" srcset=\"https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614-1024x671.png 1024w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614-300x197.png 300w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614-768x504.png 768w, https:\/\/www.royalsoft.eu\/blog\/wp-content\/uploads\/2021\/02\/ice_screenshot_20210218-171614.png 1127w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instaleaz\u0103 extensia&nbsp; <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en\">Facebook Pixel Helper<\/a> \u00een Google Chrome. Aplica\u021bia \u00ee\u021bi va ar\u0103ta daca Pixelul e activ sau nu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concluzii<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un sistem prin care po\u021bi s\u0103  monitorizezi  traficul de pe site este un instrument indispensabil pentru orice marketer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colectarea datelor te ajut\u0103 s\u0103 fii la curent cu&nbsp; tendin\u021bele pie\u021bei, s\u0103 vezi lucrurile din perspectiva poten\u021bialilor t\u0103i clien\u021bi, &nbsp;s\u0103 cre\u0219ti productvitatea \u0219i s\u0103 \u00ee\u021bi folose\u0219ti eficient bugetul de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verificarea frecvent\u0103 a rapoartelor \u00een timp real te va ajuta s\u0103 ai rezultate mai bune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vrei s\u0103 afli mai multe despre cum s\u0103 folose\u0219ti analiza datelor  \u00een avantajul t\u0103u?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00censcrie-te la newsletter-ul nostru pentru a primi mai mult con\u021binut util legat de optimizarea site-ului t\u0103u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La viteza cu care se schimb\u0103 lucrurile \u00een mediul de afaceri din prezent, orice antreprenor sau marketer are nevoie de informa\u021bii solide. Pentru c\u0103 \u00ee\u021bi dore\u0219ti s\u0103 fii competitiv trebuie s\u0103 fii la curent cu ceea ce fac competitorii \u0219i mai ales poten\u021bialii t\u0103i clien\u021bi. Vrei s\u0103 \u00ee\u021bi optimizezi campaniile \u0219i s\u0103 ai rezultate mai [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,3],"tags":[68,67,6],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-development","tag-google-analitycs","tag-marketing","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum monitorizezi traficul pe site? 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